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master's thesis
Izgradnja imidža Osijeka kao grada visoke tehnologije
Zagreb: University of Zagreb, The Faculty of Political Science, 2018. urn:nbn:hr:114:595493
Mutnjaković, Tena
University of Zagreb
The Faculty of Political Science
Department of Strategic Communication

Institutional repository: FPSZG repository

Cite this document

Mutnjaković, T. (2018). Izgradnja imidža Osijeka kao grada visoke tehnologije (Master's thesis). Zagreb: University of Zagreb, The Faculty of Political Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:114:595493

Mutnjaković, Tena. "Izgradnja imidža Osijeka kao grada visoke tehnologije." Master's thesis, University of Zagreb, The Faculty of Political Science, 2018. https://urn.nsk.hr/urn:nbn:hr:114:595493

Mutnjaković, Tena. "Izgradnja imidža Osijeka kao grada visoke tehnologije." Master's thesis, University of Zagreb, The Faculty of Political Science, 2018. https://urn.nsk.hr/urn:nbn:hr:114:595493

Mutnjaković, T. (2018). 'Izgradnja imidža Osijeka kao grada visoke tehnologije', Master's thesis, University of Zagreb, The Faculty of Political Science, accessed 29 December 2024, https://urn.nsk.hr/urn:nbn:hr:114:595493

Mutnjaković T. Izgradnja imidža Osijeka kao grada visoke tehnologije [Master's thesis]. Zagreb: University of Zagreb, The Faculty of Political Science; 2018 [cited 2024 December 29] Available at: https://urn.nsk.hr/urn:nbn:hr:114:595493

T. Mutnjaković, "Izgradnja imidža Osijeka kao grada visoke tehnologije", Master's thesis, University of Zagreb, The Faculty of Political Science, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:114:595493

Metadata
TitleIzgradnja imidža Osijeka kao grada visoke tehnologije
Title (english)Building the Image of Osijek as a City of High Technology
AuthorTena Mutnjaković
MentorHrvoje Jakopović (mentor)
Committee memberHrvoje Jakopović (predsjednik povjerenstva)
Committee memberMilica Vučković (član povjerenstva)
Committee memberIgor Kanižaj (član povjerenstva)
GranterUniversity of Zagreb
The Faculty of Political Science
(Department of Strategic Communication)
Zagreb
Defense date and country2018-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Journalism
Abstract
Diplomski rad Izgradnja imidža Osijeka kao grada visoke tehnologije analizira trenutni imidž Osijeka u području visoke tehnologije te na temelju dobivenih rezultata daje prijedloge kako taj imidž unaprijediti. Autorica je provela analizu javnog mnijenja među stanovnicima Osijeka, ali i ostatkom Hrvatske kako bi istražila na koji način građani Hrvatske percipiraju Osijek kada je u pitanju visoka tehnologija. Analiza je pokazala da ispitanici nisu u potpunosti upoznati sa trenutnim tehnološkim razvojem u Osijeku, ali da ipak prepoznaju određene stavke koje stvaraju dobar temelj za razvoj i stvaranje imidža Osijeka kao grada visoke tehnologije. Dobiveni rezultati bili su polazna točka za kreiranje komunikacijskog plana koji se vodi sloganom „Osijek grad budućnosti“ i daje prijedloge i korake kako stvoriti, razviti i održati takav imidž grada.
Abstract (english)
Graduate thesis Building the image of Osijek as a city of High Technology analyzes Osijek's current image in the field of high technology and on the basis of the obtained results it gives us suggestions how to improve that image. The author of this thesis conducted analysis of public opinion among the inhabitants of Osijek and the rest of Croatia to explore how citizens of Croatia perceive Osijek when it comes to high technology. The analysis showed that the respondents are not fully acquainted with the current technological development in Osijek, but still do recognize certain elements that create the foundation for the development and creation of Osijek's image as a high technology city. The obtained results were the starting point for the creation of a communication plan that runs with the slogan "Osijek City of the Future" and gives suggestions and steps to create, develop and maintain such a city image.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:114:595493
Study programmeTitle: Journalism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2018-12-12 10:02:38