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master's thesis
Odnosi s javnošću zdravstvenih ustanova u Hrvatskoj
Zagreb: University of Zagreb, The Faculty of Political Science, 2019. urn:nbn:hr:114:321489
Duljaj, Ema
University of Zagreb
The Faculty of Political Science

Institutional repository: FPSZG repository

Cite this document

Duljaj, E. (2019). Odnosi s javnošću zdravstvenih ustanova u Hrvatskoj (Master's thesis). Zagreb: University of Zagreb, The Faculty of Political Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:114:321489

Duljaj, Ema. "Odnosi s javnošću zdravstvenih ustanova u Hrvatskoj." Master's thesis, University of Zagreb, The Faculty of Political Science, 2019. https://urn.nsk.hr/urn:nbn:hr:114:321489

Duljaj, Ema. "Odnosi s javnošću zdravstvenih ustanova u Hrvatskoj." Master's thesis, University of Zagreb, The Faculty of Political Science, 2019. https://urn.nsk.hr/urn:nbn:hr:114:321489

Duljaj, E. (2019). 'Odnosi s javnošću zdravstvenih ustanova u Hrvatskoj', Master's thesis, University of Zagreb, The Faculty of Political Science, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:114:321489

Duljaj E. Odnosi s javnošću zdravstvenih ustanova u Hrvatskoj [Master's thesis]. Zagreb: University of Zagreb, The Faculty of Political Science; 2019 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:114:321489

E. Duljaj, "Odnosi s javnošću zdravstvenih ustanova u Hrvatskoj", Master's thesis, University of Zagreb, The Faculty of Political Science, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:114:321489

Metadata
TitleOdnosi s javnošću zdravstvenih ustanova u Hrvatskoj
Title (english)Public Relations in Croatian Health Institutions
AuthorEma Duljaj
MentorHrvoje Jakopović (mentor)
Committee memberHrvoje Jakopović (predsjednik povjerenstva)
Committee memberDunja Majstorović Jedovnicki (član povjerenstva)
Committee memberBožo Skoko (član povjerenstva)
GranterUniversity of Zagreb
The Faculty of Political Science
Zagreb
Defense date and country2019-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Journalism
Abstract
Ovim radom se nastoje prikazati odnosi s javnošću zdravstvenih ustanova u Republici Hrvatskoj. Cilj rada je objasniti što su i kako funkcioniraju odnosi s javnošću, koje su to ciljne javnosti zdravstvenog sustava, ustroj zdravstvenog sustava i njegove djelatnosti te koje se aktivnosti odnosa s javnošću primjenjuju. Rad je koncipiran u nekoliko cjelina koje se dotiču teorijskog aspekta odnosa s javnošću, opisa zdravstvenog sustava i provedenog istraživanja, kao i analize i interpretacije dobivenih rezultata. U radu je prikazano istraživanje provedeno analizom sadržaja i uporabom intervjua kao metode istraživanja medijskih sadržaja. Na taj način je prikazano kojim se alatima i tehnikama zdravstvene ustanove služe u odnosima s javnošću.
Abstract (english)
This paper seeks to show the public relations of health care institutions in the Republic of Croatia. The aim of the paper is to explain what and how public relations work, what are the target publics of the health system, the structure of the health system and its activities, and what public relations activities apply. The paper is conceived in several sections dealing with the theoretical aspect of public relations, the description of the health care system and the research conducted, as well as the analysis and interpretation of the results obtained. The paper presents research conducted through content analysis and the use of interviews as a method of media content research. In this way, the tools and techniques of the health care institution are used in public relations.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:114:321489
Study programmeTitle: Journalism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-11-08 13:43:59