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master's thesis
Odnosi s javnošću u luksuznom hotelijerstvu
Zagreb: University of Zagreb, The Faculty of Political Science, 2019. urn:nbn:hr:114:386064
Ivaniš, Ines
University of Zagreb
The Faculty of Political Science

Institutional repository: FPSZG repository

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Ivaniš, I. (2019). Odnosi s javnošću u luksuznom hotelijerstvu (Master's thesis). Zagreb: University of Zagreb, The Faculty of Political Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:114:386064

Ivaniš, Ines. "Odnosi s javnošću u luksuznom hotelijerstvu." Master's thesis, University of Zagreb, The Faculty of Political Science, 2019. https://urn.nsk.hr/urn:nbn:hr:114:386064

Ivaniš, Ines. "Odnosi s javnošću u luksuznom hotelijerstvu." Master's thesis, University of Zagreb, The Faculty of Political Science, 2019. https://urn.nsk.hr/urn:nbn:hr:114:386064

Ivaniš, I. (2019). 'Odnosi s javnošću u luksuznom hotelijerstvu', Master's thesis, University of Zagreb, The Faculty of Political Science, accessed 22 March 2025, https://urn.nsk.hr/urn:nbn:hr:114:386064

Ivaniš I. Odnosi s javnošću u luksuznom hotelijerstvu [Master's thesis]. Zagreb: University of Zagreb, The Faculty of Political Science; 2019 [cited 2025 March 22] Available at: https://urn.nsk.hr/urn:nbn:hr:114:386064

I. Ivaniš, "Odnosi s javnošću u luksuznom hotelijerstvu", Master's thesis, University of Zagreb, The Faculty of Political Science, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:114:386064

Metadata
TitleOdnosi s javnošću u luksuznom hotelijerstvu
Title (english)Public Relations in the Luxury Hotels Industry
AuthorInes Ivaniš
MentorHrvoje Jakopović (mentor)
Committee memberHrvoje Jakopović (predsjednik povjerenstva)
Committee memberDunja Majstorović Jedovnicki (član povjerenstva)
Committee memberBožo Skoko (član povjerenstva)
GranterUniversity of Zagreb
The Faculty of Political Science
Zagreb
Defense date and country2019-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Journalism
Abstract
U ovome radu prikazat će se odnosi s javnošću u luksuznom hotelijerstvu u Hrvatskoj. Cilj rada je objasniti što su to odnosi s javnošću, ciljne javnosti, turizam i luksuzno hotelijerstvo te istražiti kakva je primjena odnosa s javnošću u djelatnosti luksuznog hotelijerstva. Rad se temelji na podacima iz primarnih i sekundarnih izvora te prikazuje na koje sve načine luksuzni hoteli u Hrvatskoj primjenjuju odnose s javnošću, kojim alatima se pri tome koriste te koje su njihove ciljne javnosti.
Abstract (english)
This paper presents public relations in luxury hotels in Croatia. The main purpose of the paper is to explain terms such as public relations, target audience, tourism, and the luxury hotel industry. Further on, the research shows how public relations are applied in the luxury hotel business. The paper is based on data from primary and secondary sources and shows how luxury hotels in Croatia use public relations, what public relations tools they use and who is their target audience.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:114:386064
Study programmeTitle: Journalism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-11-11 08:16:32
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