Corporate social responsibility is becoming an essential strategyintheenterprise's business. It is increasingly implemented in the policies and functioning in the organization of the different companies. The main elements of CSR are an ethical business, care for employees and the environment, responsibility to the community and all stakeholders. Studies of corporate social responsibility in Europe and the world are many, but a small number of such research in Croatia. CSR in Croatian companies is not unknown, as is confirmed by the work, but has not yet reached the level it has in economically developed countries. The main focus of this work is to develope strategy and tactics for the implementation of corporate social responsibility in two smaller Croatian companies – Textum Ltd. And Lay-Z Ltd. The author therefore examined the cases of two successful Croatian companies, selected according to the method Index CSR. For the purposes of this paper the interview has been conducted with the head of the department of communications companies Jadran-Galenski laboratorij. Furthermore, the official web site of DM drogerie markt has been analized to research the initiatives and projects these two companies are initiating as a social responsibility. The tactics they use will be used as a examples for the two smaller companies mentioned in the work. Also, a survey research has been conducted among employees of companies Textum Ltd. And Lay-Z Ltd. to test their knowledge of social responsibility, the current activity of the company in the implementation of CSR and the willingness of respondents to its implementation. The survey included 14 employees. The research shows that employees are willing to participate in initiatives and are willing to dedicate their time improving life in thecommunity. Preconditions for implementation of corporate social responsibility in the Croatian small business have been defined.