In this paper, a research question was asked about the way of crisis communication and the specific communication strategy used by Ivica Todorić on digital platforms. The focus of the research question is on the words, topics and actors that Ivica Todorić began to use in his public appearances through three different time periods. The first period in which the Law on the procedures of special administration establishment in companies of systematic importance for the Republic of Croatia, colloquially known as Lex Agrokor, was written, approved and empowered, second period during his stay in London and third period through posts on his blog and YouTube channel after returning to Croatia. By analyzing discourse of blog and YouTube channel of Ivica Todorić it was established that the main actors prevailing in all of his publications are Andrej Plenković, Martina Dalić and Ante Ramljak. Words that are most commonly used in writing and speaking are: lie, truth, harm, crime, abduction, nationalization, criminal organization, machinery and partners. The topics that are being addressed are: private interests, nationalization of private property, unconstitutional functioning of institutions, and false news. By analyzing and interpreting, it was concluded that he initially had a strategy of restrained attitude towards subjects and actors without being emotional involved , and the indetibility of responsibility covered by the text gradually became more and more articulated. In the second and third analyzed period, the strategy that involves the one-way nature of communication goes beyond the two-way communication strategy across both platforms. Ivica Todorić is starting a relationship with his readers and viewers. He does not assure the correctness of its own procedures but calls for understanding too. Through the blog and YouTube channel Ivica Todorić was presented through the discourse of the ruling elite victim. Strategically, he becomes a symbol of the struggle for justice and truth.