prikaz prve stranice dokumenta Medijska reprezentacija kućnih ljubimaca na portalima jutarnji.hr, vecernji.hr i 24sat.hr
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master's thesis
Medijska reprezentacija kućnih ljubimaca na portalima jutarnji.hr, vecernji.hr i 24sat.hr
Zagreb: University of Zagreb, The Faculty of Political Science, 2019. urn:nbn:hr:114:425844
Flegar, Ivana
University of Zagreb
The Faculty of Political Science
Department of Journalism and Media Production

Institutional repository: FPSZG repository

Cite this document

Flegar, I. (2019). Medijska reprezentacija kućnih ljubimaca na portalima jutarnji.hr, vecernji.hr i 24sat.hr (Master's thesis). Zagreb: University of Zagreb, The Faculty of Political Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:114:425844

Flegar, Ivana. "Medijska reprezentacija kućnih ljubimaca na portalima jutarnji.hr, vecernji.hr i 24sat.hr." Master's thesis, University of Zagreb, The Faculty of Political Science, 2019. https://urn.nsk.hr/urn:nbn:hr:114:425844

Flegar, Ivana. "Medijska reprezentacija kućnih ljubimaca na portalima jutarnji.hr, vecernji.hr i 24sat.hr." Master's thesis, University of Zagreb, The Faculty of Political Science, 2019. https://urn.nsk.hr/urn:nbn:hr:114:425844

Flegar, I. (2019). 'Medijska reprezentacija kućnih ljubimaca na portalima jutarnji.hr, vecernji.hr i 24sat.hr', Master's thesis, University of Zagreb, The Faculty of Political Science, accessed 22 March 2025, https://urn.nsk.hr/urn:nbn:hr:114:425844

Flegar I. Medijska reprezentacija kućnih ljubimaca na portalima jutarnji.hr, vecernji.hr i 24sat.hr [Master's thesis]. Zagreb: University of Zagreb, The Faculty of Political Science; 2019 [cited 2025 March 22] Available at: https://urn.nsk.hr/urn:nbn:hr:114:425844

I. Flegar, "Medijska reprezentacija kućnih ljubimaca na portalima jutarnji.hr, vecernji.hr i 24sat.hr", Master's thesis, University of Zagreb, The Faculty of Political Science, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:114:425844

Metadata
TitleMedijska reprezentacija kućnih ljubimaca na portalima jutarnji.hr, vecernji.hr i 24sat.hr
Title (english)The Media Representation of Pets on jutarnji.hr, vecernji.hr i 24sata.hr news portals
AuthorIvana Flegar
MentorGordana Vilović (mentor)
Committee memberGordana Vilović (predsjednik povjerenstva)
Committee memberBožo Skoko (član povjerenstva)
Committee memberMarijana Grbeša-Zenzerović (član povjerenstva)
GranterUniversity of Zagreb
The Faculty of Political Science
(Department of Journalism and Media Production)
Zagreb
Defense date and country2019-06-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Journalism
Abstract
Razvojem tehnologije, a posljedično i prilagodbom medija omogućeno je da se medijski sadržaji mogu konzumirati iznimno brzo i u pokretu. Za to su zaslužni portali koji nam omogućuju primanje informacija bilo kada i bilo gdje, dopuštajući nam veliku slobodu što ćemo čitati i gledati, a što ćemo jednostavno zanemariti. Portali imaju raznoliku publiku s raznolikim interesima pa iz tog razloga nude mnoštvo rubrika kojima privlače i zadržavaju diferenciranu publiku. U takvom su medijskom okruženju... More svoje mjesto pronašle i rubrike posvećene kućnim ljubimcima, što je sasvim očekivano s obzirom na značaj kućnih ljubimaca u ljudskim životima. Unatoč velikom značaju kako medija, tako i kućnih ljubimaca u ljudskim životima, pokazalo se kako se znanstvenici do sada nisu bavili istraživanjem medijske reprezentacije kućnih ljubimaca te je iz tog razloga provedena analiza sadržaja. Analizom sadržaja na portalima jutarnji.hr, vecernji.hr i 24sata.hr utvrđeno je kako su članci o psima brojni te vrlo često dospijevaju na naslovnice, a teme kojima se bave vrlo raznolike – od pomoći psima, do životnih priča raznih pasa, preko savjeta za vlasnike, pa sve do zlostavljanih pasa i pasa slavnih osoba. Isto tako, pokazalo se kako su u konvergiranom medijskom okruženju gotovo svi članci opremljeni fotografijom, a manji dio videozapisom. Uz to, posebno se poglavlje bavi kućnim ljubimcima koji su postali medijske zvijezde, s obzirom da je, zbog već spomenutog razvoja tehnologije, danas više nego ikad dostupno mnogo raznolikih medijskih sadržaja koji uključuju kućne ljubimce, a posebice pse i pretvaraju ih u dio popularne kulture. Less
Abstract (english)
By developing technology, and consequently by adapting media, media content can be consumed extremely fast and on the move. News portals enable us to receive information anytime and anywhere, allowing us the great freedom to choose what we will read and watch, and what we will simply ignore. News portals must count on a diverse audience with diverse interests, and for that reason they offer various topics in order to attract and retain a differentiated audience. In such a media environment,... More rubrics dedicated to pets has also found their place which is quite expected regarding to the importance of pets in human life. In spite of the great significance of both, the media and the pets in human life, it has been noted that scientists have not been involved in research of the media representations of pets, and that is why research was done from the perspective of content analysis method. Analyzing the content on the news portals jutarnji.hr, vecernji.hr and 24sata.hr, it was found that dog articles are numerous and very often come to the front page, and that they contain topics that deal with a variety of things - from helping dogs in need, to life stories of various dogs, through tips for owners, to the abused dogs and dogs owned by celebrities. Likewise, in a converged media environment, almost all articles are equipped with a photo or, in a smaller number, with a video. In addition, one chapter specifically deals with pets who have become media stars, given that due to the before mentioned technology development because today, more than ever, there are many diverse media contents that include pets, and especially dogs, and turn them into a part of pop culture. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:114:425844
Study programmeTitle: Journalism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2019-11-12 13:21:34
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