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master's thesis
Diskurs oglašivačke kampanje igranog filma "Deadpool"
Zagreb: University of Zagreb, The Faculty of Political Science, 2019. urn:nbn:hr:114:364086
Levojević, Dean
University of Zagreb
The Faculty of Political Science
Department of Journalism and Media Production

Institutional repository: FPSZG repository

Cite this document

Levojević, D. (2019). Diskurs oglašivačke kampanje igranog filma "Deadpool" (Master's thesis). Zagreb: University of Zagreb, The Faculty of Political Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:114:364086

Levojević, Dean. "Diskurs oglašivačke kampanje igranog filma "Deadpool"." Master's thesis, University of Zagreb, The Faculty of Political Science, 2019. https://urn.nsk.hr/urn:nbn:hr:114:364086

Levojević, Dean. "Diskurs oglašivačke kampanje igranog filma "Deadpool"." Master's thesis, University of Zagreb, The Faculty of Political Science, 2019. https://urn.nsk.hr/urn:nbn:hr:114:364086

Levojević, D. (2019). 'Diskurs oglašivačke kampanje igranog filma "Deadpool"', Master's thesis, University of Zagreb, The Faculty of Political Science, accessed 04 July 2024, https://urn.nsk.hr/urn:nbn:hr:114:364086

Levojević D. Diskurs oglašivačke kampanje igranog filma "Deadpool" [Master's thesis]. Zagreb: University of Zagreb, The Faculty of Political Science; 2019 [cited 2024 July 04] Available at: https://urn.nsk.hr/urn:nbn:hr:114:364086

D. Levojević, "Diskurs oglašivačke kampanje igranog filma "Deadpool"", Master's thesis, University of Zagreb, The Faculty of Political Science, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:114:364086

Metadata
TitleDiskurs oglašivačke kampanje igranog filma "Deadpool"
Title (english)Advertising Campaign Discourse of the Movie "Deadpool"
AuthorDean Levojević
MentorBoris Beck (mentor)
Committee memberBoris Beck (predsjednik povjerenstva)
Committee memberMarina Mučalo (član povjerenstva)
Committee memberBožo Skoko (član povjerenstva)
GranterUniversity of Zagreb
The Faculty of Political Science
(Department of Journalism and Media Production)
Zagreb
Defense date and country2019-07-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Journalism
Abstract
Tema ovoga rada je analiza diskursa oglašivačke kampanje igranog filma Deadpool. U radu je definirano što je to diskurs, što je oglašivačka kampanja, objašnjena je povijest filma i biografija glavnog glumca. Glavna analiza temeljila se na video najavama za film, popratnim skečevima i ostalim video sadržajima objavljivanim na društvenim mrežama te objavama na društvenim mrežama kao što su Tweeter i Facebook, posterima i jumbo plakatima koji su objavljeni u periodu od ožujka 2015. do veljače 2016. godine. Analizirao se jezik koji se koristio u oglašivačkim materijalima te sam vizualni sadržaj, odnosno dublje značenje pojedinih tekstova i njihove direktne i skrivene poruke. Donesen je zaključak da unatoč neprikladnom i vulgarnom sadržaju, često neprimjerenom za pojmove načina oglašivanja, igrani film uspio je privući pažnju i osvojiti publiku koja ga je nagradila odličnim recenzijama, ocjenama i na kraju novčanim uspjehom
Abstract (english)
The topic of this paper was an analysis of the discourse of the advertising campaign of the movie Deadpool. The paper describes what discourse is, what is an advertising campaign, what it cocludes of and explaining the film's history and the biography of the main actor. The main analysis was based on video announcements for the film, trailers, accompanying sketches, and other social video content and social media releases such as Tweeter and Facebook posts and posters and billboards that were released in the period from March 2015 to February 2016 .It analyzed the language used in advertising materials and the visual content itself, the deeper meaning of individual texts and their direct and hidden messages. It was concluded that despite the inappropriate and vulgar content, often inappropriate for the terms of advertising, the movie managed to draw attention and win the audience that awarded it excellent reviews, ratings and ultimately financial success.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:114:364086
Study programmeTitle: Journalism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Embargo expiration date: 2019-07-03
Terms of useLicence Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) icon
Created on2019-11-21 10:17:25