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master's thesis
Odnosi s javnošću u rukometnim klubovima u Hrvatskoj
Zagreb: University of Zagreb, The Faculty of Political Science, 2019. urn:nbn:hr:114:319960
Dežić, Ivana
University of Zagreb
The Faculty of Political Science
Department of Strategic Communication

Institutional repository: FPSZG repository

Cite this document

Dežić, I. (2019). Odnosi s javnošću u rukometnim klubovima u Hrvatskoj (Master's thesis). Zagreb: University of Zagreb, The Faculty of Political Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:114:319960

Dežić, Ivana. "Odnosi s javnošću u rukometnim klubovima u Hrvatskoj." Master's thesis, University of Zagreb, The Faculty of Political Science, 2019. https://urn.nsk.hr/urn:nbn:hr:114:319960

Dežić, Ivana. "Odnosi s javnošću u rukometnim klubovima u Hrvatskoj." Master's thesis, University of Zagreb, The Faculty of Political Science, 2019. https://urn.nsk.hr/urn:nbn:hr:114:319960

Dežić, I. (2019). 'Odnosi s javnošću u rukometnim klubovima u Hrvatskoj', Master's thesis, University of Zagreb, The Faculty of Political Science, accessed 30 November 2024, https://urn.nsk.hr/urn:nbn:hr:114:319960

Dežić I. Odnosi s javnošću u rukometnim klubovima u Hrvatskoj [Master's thesis]. Zagreb: University of Zagreb, The Faculty of Political Science; 2019 [cited 2024 November 30] Available at: https://urn.nsk.hr/urn:nbn:hr:114:319960

I. Dežić, "Odnosi s javnošću u rukometnim klubovima u Hrvatskoj", Master's thesis, University of Zagreb, The Faculty of Political Science, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:114:319960

Metadata
TitleOdnosi s javnošću u rukometnim klubovima u Hrvatskoj
Title (english)Public Relations in Handball Clubs in Croatia
AuthorIvana Dežić
MentorBožo Skoko (mentor)
Committee memberBožo Skoko (predsjednik povjerenstva)
Committee memberBoris Beck (član povjerenstva)
Committee memberMarina Mučalo (član povjerenstva)
GranterUniversity of Zagreb
The Faculty of Political Science
(Department of Strategic Communication)
Zagreb
Defense date and country2019-07-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Journalism
Abstract
Rad daje uvid u teorijsko određenje odnosa s javnošću u sportu te istražuje stanje odnosa s javnošću u hrvatskim rukometnim klubovima. U teorijskom se dijelu objašnjava koncept sporta, njegovi najvažniji aspekti te značaj sportskih manifestacija. Nadalje, prikazana su glavna obilježja odnosa s javnošću i sličnosti sa srodnim disciplinama, navedene su tehnike i alati, prikazana povezanost s tehnologijom te su navedeni djelatnici odnosa s javnošću. Također je prikazano kako odnosi s javnošću funkcioniraju u sportskim organizacijama, koje su im funkcije, publike i ciljevi te kakvi su im odnosi s medijima i kako funkcioniraju u krizama, a na kraju su definirane glavne prednosti i nedostatci. Teorijski dio prikazuje i stanje i važnost hrvatskog rukometa (povijest, najveće rezultate i dostignuća). Istraživački dio analizira stanje odnosa s javnošću u hrvatskim rukometnim klubovima u svrhu čega su na uzorku od dvanaest sugovornika provedeni dubinski strukturirani intervjui te dobiveni rezultati.
Abstract (english)
This thesis gives an insight in the theoretical determination of public relations in sport and explores the state of public relations in Croatian handball clubs. The theoretical part gives an explanation of the concept of sport, its most important aspects and the meaning of sport events. Furthermore, the thesis defines the main features of public relations and its common features with the related disciplines, explains the techniques and tools used in public relations, explores the connection of public relations and technology, and enumerates the public relations staff. It is also analyzed how public relations functions in sport organizations, which its functions, audience and goals are, how it relates with the media and how it functions in crisis. In the end, its main advantages and disadvantages are defined. The theoretical part also presents the state and importance of Croatian handball (its history, greatest results and achievements). The research part analyzes the state of public relations in Croatian handball clubs. To this end, deep, structured interviews were conducted on a sample of twelve people.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:114:319960
Study programmeTitle: Journalism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) icon
Created on2019-11-21 10:40:03