The European Union project is characterized by strong cultural and psychological barriers, which have proven to be a significant obstacle to achieving European unity. Through the analysis of European Union publications (15 posters, one factsheet and one video), this paper focuses on issues of cultural diversity, which is woven into the very core of European identity, but also contributes to the creation of tensions, making it difficult to identify with Europe as multicultural community. The analysis of the official posters of the European Union revealed a number of links and associations to unity, but also multiculturalism, mobility, togetherness. Posters are often a reflection of elements that combine opposites, such as equality and sublimity, unity and diversity. Discourse on the protection of Europe's external borders is particularly present in the analyzed bulletin, which brings together the seemingly incompatible: illustrations that associate us with mobility and global connectivity and a deep-rooted discourse on the need to protect European borders. The emphasis on human stories is particularly evident in the video, but in the end it all nevertheless rounds off into the well-known story of borders and restrictions, that is the fortification of Europe.