Intense development of Instagram made it one of the leading social networks when it comes to photography. Travel photography and travel photographers became extremely popular on Instagram. It became the main inspiration for traveling as traveling became more accessible. Photographers moved from classic ways of showing their work to posting online via Instagram. Travel lovers specialized in travel photography. They were the main subject of this research. Lately, it has been noticed that photographers have complained about poor engagement in photos, the constant changes in the Instagram algorithm and the general user experience that made their work harder. It became clear that Instagram affected their photography career. To prove that it influenced and changed photography practices, five interviews with prominent travel photographers on Instagram were conducted. Respondent diversity was achieved based on different countries from which respondents came, gender, age, photography experience, and the number of followers they have. Their profiles and activities were further explored. The research proved that Instagram has started an innovation process that is changing existing photographic practice. The result is a slow but visible change in habitus. There are daily crises of routines that photographers must adapt to. For example, to focus their posts on vertical photos due to the technological aspects of Instagram. Photographers today are no longer just photographers. If they wish to succeed in a highly competitive and saturated market, they take over the roles of the community manager, public figure and promoter. There is no difference between the older and the younger generation of photographers. If they want to keep up with the times and join social networks, everyone has the same starting point regardless of their previous experience. Given that this topic is under-researched, there are many possibilities for new and more comprehensive research. The importance of Instagram in everyday life, the popularity of travel photographers, and the obvious change in photographic practice are signs that this topic needs to be explored in more detail.