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undergraduate thesis
Primjena lean menadžmenta u procesima online kupovine
Zagreb: University of Zagreb, Faculty of Mechanical Engineering and Naval Architecture, 2021. urn:nbn:hr:235:438276
Baković, Josip
University of Zagreb
Faculty of Mechanical Engineering and Naval Architecture

Institutional repository: Repository of Faculty of Mechanical Engineering and Naval Architecture University of Zagreb

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Baković, J. (2021). Primjena lean menadžmenta u procesima online kupovine (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Mechanical Engineering and Naval Architecture. Retrieved from https://urn.nsk.hr/urn:nbn:hr:235:438276

Baković, Josip. "Primjena lean menadžmenta u procesima online kupovine." Undergraduate thesis, University of Zagreb, Faculty of Mechanical Engineering and Naval Architecture, 2021. https://urn.nsk.hr/urn:nbn:hr:235:438276

Baković, Josip. "Primjena lean menadžmenta u procesima online kupovine." Undergraduate thesis, University of Zagreb, Faculty of Mechanical Engineering and Naval Architecture, 2021. https://urn.nsk.hr/urn:nbn:hr:235:438276

Baković, J. (2021). 'Primjena lean menadžmenta u procesima online kupovine', Undergraduate thesis, University of Zagreb, Faculty of Mechanical Engineering and Naval Architecture, accessed 19 December 2024, https://urn.nsk.hr/urn:nbn:hr:235:438276

Baković J. Primjena lean menadžmenta u procesima online kupovine [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Mechanical Engineering and Naval Architecture; 2021 [cited 2024 December 19] Available at: https://urn.nsk.hr/urn:nbn:hr:235:438276

J. Baković, "Primjena lean menadžmenta u procesima online kupovine", Undergraduate thesis, University of Zagreb, Faculty of Mechanical Engineering and Naval Architecture, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:235:438276

Metadata
TitlePrimjena lean menadžmenta u procesima online kupovine
Title (english)Implementation of lean management in online shopping processes
AuthorJosip Baković
MentorMiro Hegedić (mentor)
GranterUniversity of Zagreb
Faculty of Mechanical Engineering and Naval Architecture
Zagreb
Defense date and country2021-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Mechanical Engineering
Production Mechanical Engineering
Abstract
Online kupovina nezaustavljivo raste i prati korak s novim tehnologijama. Mnoge tvrtke, poput Amazona, koriste inovacije i Lean filozofiju za poboljšanje cjelokupnog procesa prodaje. Firme se nastoje približiti potrošačima te se riješiti procesa koji ne dodaju vrijednost u očima kupca. Društvene mreže otvorile su nove kanale u online oglašavanju i povezivanju firmi sa kupcima. Područja za primjenu Leana sve je više razvijanjem i implementacijom novih tehnologija u procese online trgovine. Kako bi tvrtke mogle opstati u online svijetu moraju se okrenuti vitkim lancima opskrbe i u svoje temelje upisati osnove Lean menadžmenta.
Abstract (english)
Online shopping is growing unstoppably and is keeping pace with new technologies. Many companies, like Amazon, use innovation and the Lean philosophy to improve the overall sales process. Companies are trying to get closer to consumers and get rid of processes that do not add value in the eyes of the customer. Social networks have opened new channels in online advertising and connecting companies with customers. Areas for Lean's application are increasing as new technologies are being implemented in e-commerce processes. In order for companies to survive in the online world, they must turn to lean supply chains and inscribe the basics of Lean Management in their foundations.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:235:438276
Study programmeTitle: Mechanical Engineering; specializations in: Design, Process and Energy Engineering, Production Engineering, Engineering Modelling and Computer Simulation, Marine Engineering, Industrial Engineering and Management, Materials Engineering
Course: Industrial Engineering and Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka strojarstva (sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka strojarstva)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution 4.0 International (CC BY 4.0) icon
Created on2021-09-23 08:06:30