In the business world of manufacturing companies, creativity and innovation have become key factors determining competitive advantages and ensuring sustainability. Given the rapid changes in technology and the increasing market demands, numerous manufacturing companies are facing the challenge of optimizing their processes to remain competitive in the market competition with EU and global companies. In this context, artificial intelligence (AI) has become one of the potential solutions in transforming and enhancing manufacturing operations. Industry 4.0 marks a milestone in manufacturing, where technology is directed towards integration and automation. The introduction of AI into the operations of manufacturing companies is crucial for achieving product consistency, reducing overall costs, and increasing the efficiency of the entire business. Through successful collaboration between humans and machines (robots), highly connected machines can collect, analyze, and process various data to further optimize production processes within the company. By developing this collaboration, a significant step would be taken towards embracing Industry 5.0, characterized human-centricity, resilience and sustainability where by the combination of human intelligence and cognitive computing results in the development of production with an emphasis on speed and efficiency. This thesis will explore the role of artificial intelligence in introducing Industry 5.0 into the business of Gorica staklo d.o.o. Additionally, through a review of relevant literature and consideration of the challenges the company faces in implementing artificial intelligence, the thesis analyzes approaches and strategies that enable companies to become market leaders in their industries through the application of AI. The implementation project of artificial intelligence in business unfolds in four phases, and this paper will focus on the first two. Specifically, the emphasis will be on introducing AI into the process of digitizing information distribution within the company, aiming to facilitate the management of the company for the leadership. Furthermore, insights into the possibilities and potential of artificial intelligence in the manufacturing industry will be provided, demonstrating how companies can successfully implement AI to gain competitive advantages in the dynamic business world.