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undergraduate thesis
Franšiza - model poslovnoga obuhvata
Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management, 2017. urn:nbn:hr:191:166865
Nola Crneković, Helena
University of Rijeka
Faculty of Tourism and Hospitality Management

Institutional repository: Repository of Faculty of Tourism and Hospitality Management

Cite this document

Nola Crneković, H. (2017). Franšiza - model poslovnoga obuhvata (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:166865

Nola Crneković, Helena. "Franšiza - model poslovnoga obuhvata." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2017. https://urn.nsk.hr/urn:nbn:hr:191:166865

Nola Crneković, Helena. "Franšiza - model poslovnoga obuhvata." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2017. https://urn.nsk.hr/urn:nbn:hr:191:166865

Nola Crneković, H. (2017). 'Franšiza - model poslovnoga obuhvata', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 01 December 2024, https://urn.nsk.hr/urn:nbn:hr:191:166865

Nola Crneković H. Franšiza - model poslovnoga obuhvata [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2017 [cited 2024 December 01] Available at: https://urn.nsk.hr/urn:nbn:hr:191:166865

H. Nola Crneković, "Franšiza - model poslovnoga obuhvata", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:191:166865

Metadata
TitleFranšiza - model poslovnoga obuhvata
Title (english)Franchise: The Model of Business Coverage
AuthorHelena Nola Crneković
MentorZoran Ivanović (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2017-07-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Franšiza je oblik suradnje između neovisnih poduzetnika, u kojoj franšizodavac nudi svoj brand i know-how, a zauzvrat primatelju franšize tj. kupcu naplaćuje naknadu kojom on stječe pravo na korištenje dokazano uspješnog poslovnog sistema. U današnje vrijeme sve je teže samostalno otvoriti poduzeće stoga je kupnja franšize idealano rješenje za sve one koji se žele okušati u poduzetničkim vodama. Kada čujete riječ “franšiza” vjerojatno prvo pomislite na restorane brze hrane poput McDonaldsa, Burger Kinga i KFC-a, ali postoji mnogo više vrsta franšiza u svijetu. Najveći rast franšiznih usluga zabilježen je upravo u uslužnom sektoru. U ovom radu prikazane su osnovne značajke franšiznog poslovanja te prednosti i nedostaci kupnje istog. Također navedene su franšizne ugovorne obveze, a na primjeru hotelske franšize Marriott Intrenacional, prema Porterovom modelu konkurentnosti objašnjen je franšizni koncept poslovanja. Cilj ovog rada je prikazati karakteristike franšiznoga poslovanja, te potrebna ulaganja i troškove koji pri tome nastaju. Između ostalog u radu je dat prikaz franšiznoga poslovanja, njegov ekonomski značaj te ugovorne obveze koje dolaze uz kupnju istog.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:191:166865
Study programmeTitle: Business Administration in Tourism and Hospitality Management; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management
Course: Tourism Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-01-10 18:26:31