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undergraduate thesis
Booking.com
Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management, 2018. urn:nbn:hr:191:487141
Šanko, Luciana
University of Rijeka
Faculty of Tourism and Hospitality Management

Institutional repository: Repository of Faculty of Tourism and Hospitality Management

Cite this document

Šanko, L. (2018). Booking.com (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:487141

Šanko, Luciana. "Booking.com." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2018. https://urn.nsk.hr/urn:nbn:hr:191:487141

Šanko, Luciana. "Booking.com." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2018. https://urn.nsk.hr/urn:nbn:hr:191:487141

Šanko, L. (2018). 'Booking.com', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 25 November 2024, https://urn.nsk.hr/urn:nbn:hr:191:487141

Šanko L. Booking.com [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2018 [cited 2024 November 25] Available at: https://urn.nsk.hr/urn:nbn:hr:191:487141

L. Šanko, "Booking.com", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:191:487141

Metadata
TitleBooking.com
Title (english)Booking.com
AuthorLuciana Šanko
MentorMislav Šimunić (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2018-07-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Sve bržim razvojem tehnologije, te otkrivanjem mogućnosti koje pruža Internet kao najrasprostranjenija i najpogodnija mreža mijenjaju se pravila igre kako na drugim tržištima, tako i na turističkom. Nužnost uvođenja informacijsko komunikacijskih tehnologija u poslovanju turističkih posrednika danas je neophodno. Postoje brojne online rezervacijske agencije, odnosno stranice koje danas determiniraju poslovanje turističkih posrednika. Neupitno je da se upravo oni moraju prilagođavati sve promjenjivijim uvjetima i stvarati nove ideje i načine kako ostati konkurentni. Od najznačajniji online rezervacijskih stranica u svijetu danas je vrlo poznat Booking.com. Upravo je ova stranica glavna tema istraživanja u radu, gdje se daje uvidu u karakteristike njenog poslovanja i pogodnosti, te se opravdava njen vodeći položaj kao top online rezervacijske stranice u svijetu. Kroz rad se daje uvid u posjećenost Booking.com-a, njegovu važnost i konkurentnost na tržištu online rezervacijskih stranica. Booking.com ima oko 2,719,500 jedinstvenih posjetitelja i 12,808,845 dnevnih pregleda dan. Prihodi od oglašavanja kreću se oko 43.843,52 dolara na dan.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:191:487141
Study programmeTitle: Business Administration in Tourism and Hospitality Management; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management
Course: Entrepreneurship in Tourism and Hospitality
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-02-27 13:57:32