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undergraduate thesis
Međunarodni marketing i međuindustrijski rast
Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management, 2019. urn:nbn:hr:191:471990
Franjković, Bruno
University of Rijeka
Faculty of Tourism and Hospitality Management

Institutional repository: Repository of Faculty of Tourism and Hospitality Management

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Franjković, B. (2019). Međunarodni marketing i međuindustrijski rast (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:471990

Franjković, Bruno. "Međunarodni marketing i međuindustrijski rast." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2019. https://urn.nsk.hr/urn:nbn:hr:191:471990

Franjković, Bruno. "Međunarodni marketing i međuindustrijski rast." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2019. https://urn.nsk.hr/urn:nbn:hr:191:471990

Franjković, B. (2019). 'Međunarodni marketing i međuindustrijski rast', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:191:471990

Franjković B. Međunarodni marketing i međuindustrijski rast [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2019 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:191:471990

B. Franjković, "Međunarodni marketing i međuindustrijski rast", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:191:471990

Metadata
TitleMeđunarodni marketing i međuindustrijski rast
Title (english)International Marketing and Cross Industry Growth
AuthorBruno Franjković
MentorLidija Bagarić (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2019-07-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Tema ovog završnog rada je međunarodni marketing i međuindustrijski rast. Rad je koncipiran u 4 poglavlja. Marketing se može podijeliti na domaći, međunarodni i globalni, a ovaj rad se bavi međunarodnim marketingom i međuindustrijskim rastom. U radu je definiran pojam međunarodnog marketinga, razlike između nacionalnog i međunarodnog marketinga, te proces i koncepcija međunarodnog marketinga. Također je u radu opisano značenje međunarodnog okruženja za marketinšku komunikaciju, specifičnosti promocije u međunarodnom marketingu te su objašnjeni čimbenici koji utječu na međunarodnu promociju. U zadnjem poglavlju je definiran koncept marketinškog miksa i objašnjeni su svi elementi koji čine marketing miks. Na samom kraju je objašnjen model međuindustrijskog rasta te primjeri njegove primjene.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:191:471990
Study programmeTitle: Business Administration in Tourism and Hospitality Management; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management
Course: Hospitality Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-03-18 13:05:00