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master's thesis
Usporedba MICE ponude Maistre i HUP-a Zagreb
Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management, 2019. urn:nbn:hr:191:498799
Severec, Mislav
University of Rijeka
Faculty of Tourism and Hospitality Management

Institutional repository: Repository of Faculty of Tourism and Hospitality Management

Cite this document

Severec, M. (2019). Usporedba MICE ponude Maistre i HUP-a Zagreb (Master's thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:498799

Severec, Mislav. "Usporedba MICE ponude Maistre i HUP-a Zagreb." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2019. https://urn.nsk.hr/urn:nbn:hr:191:498799

Severec, Mislav. "Usporedba MICE ponude Maistre i HUP-a Zagreb." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2019. https://urn.nsk.hr/urn:nbn:hr:191:498799

Severec, M. (2019). 'Usporedba MICE ponude Maistre i HUP-a Zagreb', Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 28 December 2024, https://urn.nsk.hr/urn:nbn:hr:191:498799

Severec M. Usporedba MICE ponude Maistre i HUP-a Zagreb [Master's thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2019 [cited 2024 December 28] Available at: https://urn.nsk.hr/urn:nbn:hr:191:498799

M. Severec, "Usporedba MICE ponude Maistre i HUP-a Zagreb", Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:191:498799

Metadata
TitleUsporedba MICE ponude Maistre i HUP-a Zagreb
Title (english)Comparison of MICE offer of Maistra and HUP Zagreb
AuthorMislav Severec
MentorDaniela Gračan (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2019-07-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
MICE turizam ili pojam MICE promatra se kao segment općeg turističkog tržišta koji se prvenstveno odnosi na poslovna putovanja odnosno poslovne turiste čiji je osnovni cilj sudjelovanje na sastanku, motivacijskom putovanju, konferenciji, kongresu, izložbi ili sajmu. Bilo iz nekih osobnih razloga, ili zahtjeva poslodavca da na njima sudjeluju. Potrebno je naglasiti da poslovni turisti u vrijeme nakon odrađenih primarnih aktivnosti zbog kojih su u destinaciji, postaju konvencionalni suvremeni turisti. Republika Hrvatska je već neko vrijeme atraktivna turistička destinacija. Povoljan geografski položaj u blizini velikih emitivnih zemalja samo je jedan od atributa koji pozitivno utječu na razvoj MICE turizma. Različiti poslovni skupovi održavaju se u gradovima poput Zagreba, Splita, Dubrovnika, Opatije, Rovinja i mnogih drugih. Kako bi se događaj mogao kvalitetno organizirati, potrebno je izraditi detaljan plan i slijediti sve potrebne faze kako bi se izbjegle neželjene situacije i pogreške. Neke od najvećih hotelskih grupacija koje se bave i promiču MICE turizam, posebno u vidu konferencija i kongresa su Maistra i HUP Zagreb. Za potrebe ovog diplomskog rada provedeno je anketno istraživanje vezano uz temu, te su prezentirani rezultati.
Abstract (english)
MICE tourism or MICE as a term is viewed as a segment of the tourist market in general, which is primarily related to business travel or business tourists whose main purpose is participation in a meeting, a motivational journey, a conference, a congress, an exhibition or a fair. Either because of some personal reasons, or the employer's request to participate in them. It should be emphasized that business tourists are after they are done with the primary activities because of which they are in the destination, become conventional and modern tourists The favorable geographical position close to major emitting countries is only one of the attributes that positively influence the development of MICE tourism. Various business meetings are held in cities such as Zagreb, Split, Dubrovnik, Opatija, Rovinj and many others. In order for the event to be organized well, a detailed plan has to be made and all the necessary steps need to be followed to avoid unwanted situations and mistakes. Some of the largest hotel groups involved in and promoting MICE tourism in Croatia, especially in the form of conferences and congresses are Maistra and HUP Zagreb. In addition to that a survey was conducted related to the subject and the results were presented for this thesis.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:498799
Study programmeTitle: Management in tourism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-04-21 13:13:57