As well as the offer's bearers, the local population is a significant factor for the development of the tourist destination because the future of the destination and its development depend on their attitudes, i.e., acceptance or non-acceptance of the tourist development. The positive attitude of the population and the bearers of the offer will be reflected through tourist activities, secured means of subsistence, and a pleasant ambiance in the destination. There is also a negative side, i.e., the negative attitudes of the local population and the bidder, which stand out when there is no benefit from tourism, and when there is no specific involvement in tourism. For the work's needs, primary research was conducted on the local population and holders of tourism in the city of Zagreb. Thus, the research aims to examine the bidders and the local population to identify their positive and negative attitudes. Knowing them can help resolve the problem and then improve for the benefit of all local authorities and the population, the bidder, and all those who decide to visit Zagreb. Empirical research was conducted using a survey method based on a structural survey questionnaire on the local population and the holders of offers in tourism. The results of the research show that the local population, as well as the bearers of the offer, support Zagreb's tourist development and are positively oriented towards the development of tourism and have very good forecasts for the further development of the destination. The survey confirmed the desire to improve the current situation regarding environmental factors and the positive economic and socio-cultural impacts that benefit the local community and finally support the further growth and development of the city as a tourist destination.