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master's thesis
Istraživanje imidža turističke destinacije na primjeru otoka Krka
Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. urn:nbn:hr:191:584356
Stažnik, Sara
University of Rijeka
Faculty of Tourism and Hospitality Management

Institutional repository: Repository of Faculty of Tourism and Hospitality Management

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Stažnik, S. (2020). Istraživanje imidža turističke destinacije na primjeru otoka Krka (Master's thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:584356

Stažnik, Sara. "Istraživanje imidža turističke destinacije na primjeru otoka Krka." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. https://urn.nsk.hr/urn:nbn:hr:191:584356

Stažnik, Sara. "Istraživanje imidža turističke destinacije na primjeru otoka Krka." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. https://urn.nsk.hr/urn:nbn:hr:191:584356

Stažnik, S. (2020). 'Istraživanje imidža turističke destinacije na primjeru otoka Krka', Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 24 November 2024, https://urn.nsk.hr/urn:nbn:hr:191:584356

Stažnik S. Istraživanje imidža turističke destinacije na primjeru otoka Krka [Master's thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2020 [cited 2024 November 24] Available at: https://urn.nsk.hr/urn:nbn:hr:191:584356

S. Stažnik, "Istraživanje imidža turističke destinacije na primjeru otoka Krka", Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:191:584356

Metadata
TitleIstraživanje imidža turističke destinacije na primjeru otoka Krka
Title (english)Examining image of a tourist destination on the case of the island of Krk
AuthorSara Stažnik
MentorLidija Bagarić (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2020-07-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Svrha ovog rada je identificirati temeljne elemente ponude turističke destinacije otoka Krka i prikazati stupanj zadovoljstva turista elementima ponude, što će se pozitivno odraziti na imidž destinacije. Ciljevi istraživanja su: istražiti i analizirati pojedine elemente ponude turističke destinacije otoka Krka; istražiti zadovoljstvo turista pojedinim elementima otoka Krka, te utvrditi čimbenike koji utječu na imidž turističke destinacije otoka Krka. Provedeno je empirijsko istraživanje metodom ispitivanja kako bi se ostvarili spomenuti ciljevi. Rezultati istraživanja imidža otoka Krka pokazali su kako su osobito važni prirodni resursi, atmosfera mjesta, elementi kulture, povijesti i umjetnosti te elementi društvenog okruženja. Također istraživanje je pokazalo kako postoje određeni elementi ponude koji bi se kroz duže vremensko razdoblje mogli odraziti negativno na imidž otoka Krka, ukoliko se ne ulože određeni napori i potaknu promijene u cilju poboljšanja pojedinih elemenata ponude te u konačnici jačanja cjelokupnog imidža.
Abstract (english)
The purpose of this paper is to identify the basic elements of the offer of the tourist destination of the Island of Krk and to show the degree of tourist satisfaction with the elements of the offer, which will positively affect the image of the destination. The goals of the research are: to investigate and analyze individual elements of the offer of the tourist destination of the Island of Krk; to investigate tourists' satisfaction with certain elements of the Island of Krk, and to identify factors that influence the image of the tourist destination of the island of Krk. An empirical study was conducted using the survey method to achieve the aforementioned goals. The results of the study of the image of a tourist destination of the Island of Krk have shown that natural resources, the atmosphere of the place, the elements of culture, history and art and the elements of the social environment are especially important. Also, research has shown that there are certain elements of the offer that could, over a long period, have a negative impact on the image of the island of Krk, unless some efforts and changes are made to improve certain elements of the offer and ultimately to strengthen the overall image.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:584356
Study programmeTitle: Marketing in tourism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-02-15 09:56:13