prikaz prve stranice dokumenta Upravljanje marketingom u funkciji inoviranja ruralnoga turističkog proizvoda
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master's thesis
Upravljanje marketingom u funkciji inoviranja ruralnoga turističkog proizvoda
Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. urn:nbn:hr:191:422095
Gašparović, Sven
University of Rijeka
Faculty of Tourism and Hospitality Management

Institutional repository: Repository of Faculty of Tourism and Hospitality Management

Cite this document

Gašparović, S. (2020). Upravljanje marketingom u funkciji inoviranja ruralnoga turističkog proizvoda (Master's thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:422095

Gašparović, Sven. "Upravljanje marketingom u funkciji inoviranja ruralnoga turističkog proizvoda." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. https://urn.nsk.hr/urn:nbn:hr:191:422095

Gašparović, Sven. "Upravljanje marketingom u funkciji inoviranja ruralnoga turističkog proizvoda." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. https://urn.nsk.hr/urn:nbn:hr:191:422095

Gašparović, S. (2020). 'Upravljanje marketingom u funkciji inoviranja ruralnoga turističkog proizvoda', Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 30 December 2024, https://urn.nsk.hr/urn:nbn:hr:191:422095

Gašparović S. Upravljanje marketingom u funkciji inoviranja ruralnoga turističkog proizvoda [Master's thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2020 [cited 2024 December 30] Available at: https://urn.nsk.hr/urn:nbn:hr:191:422095

S. Gašparović, "Upravljanje marketingom u funkciji inoviranja ruralnoga turističkog proizvoda", Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:191:422095

Metadata
TitleUpravljanje marketingom u funkciji inoviranja ruralnoga turističkog proizvoda
Title (english)Innovating rural tourist product through marketing management
AuthorSven Gašparović
MentorLorena Bašan (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2020-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovaj rad detaljnije se bavi obradom pojma marketinga kao društvenog i upravljačkog procesa te kako isti utječe na turizam. Također se obrađuju različiti načini na koje bi se turistička destinacija mogla još bolje pozicionirati na turističkom tržištu te koji su to modeli koje digitalni marketing doprinosi modernom poslovanju kako u turizmu na nacionalnoj razini, tako i u ruralnom turizmu kao jednom od oblika selektivnog turizma na kontinentalnom prostoru. Uz to, rad se bazira na empirijskom istraživanju koje je provedeno među nositeljima turističke ponude na području Krapinsko-zagorske županije kojim se nastojalo odgovoriti na pitanje „Je li ruralni turizam budućnost Hrvatskog turizma uzevši u obzir da ruralni turizam ne poznaje sezonalnost?“ Istraživanjem se dokazalo kako ruralni turizam još uvijek nije glavni smjer razvijanja cjelokupnog turizma na području županije te su dane smjernice za njegovo unapređenje. Velik problem je nedostatak novčanih sredstava te smještajnih objekata seoskog oblika koji bi upotpunili samu ponudu.
Abstract (english)
This paper deals in more detail with the treatment of the concept of marketing as a social and managerial process and how it affects tourism. It also deals with various ways in which a tourist destination could be even better positioned in the tourism market and the models that digital marketing contributes to the modern business in tourism at the national level and rural tourism as a form of selective tourism continental space. Besides, the paper is based on empirical research conducted among the holders of tourist offers in Krapina-Zagorje County, which sought to answer the question "Is rural tourism the future of Croatian tourism, given that rural tourism does not know seasonality." As rural tourism is still not the main development direction, the county's entire tourism and guidelines for its improvement are given. A big problem is the lack of funds and rural accommodation facilities that would complement the offer itself.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:422095
Study programmeTitle: Management in tourism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-02-15 10:50:54