In the last few decades, we have witnessed how the wishes, needs, and preferences of tourists are changing. They want to move away from the classic, mass tourism. They are becoming more and more individual in choosing and creating travel and the form of tourist offer they will use. Today's tourist wants something completely different; a different tourist offer wholly tailored to his wishes and needs. They are increasingly eager for adventure, sports, environmentally conscious destinations and pay great attention to taking care of their health. These changes have led to the development of new forms of tourist offer and thus encouraged tourism service providers to adapt to new demand and expand and improve their existing offer. The result is new specific forms of tourism where special attention is on glamping tourism. Glamping is considered an elite campsite that mainly provides accommodation in the most luxurious, fully equipped tents or mobile homes. It is located in the most attractive natural location in the camp, and usually in a more isolated place. In Croatia, Istria and Dalmatia lead with their luxurious and most expensive offer of glamping tourism.and Dalmatia lead with their luxurious, but also the most expensive offer of glamping tourism. As in Croatia, there is a growing potential for development and interest in this form of tourist demand, both from the aspect of foreign and domestic tourists, the purpose of this paper is to explore the potentials of glamping tourism in continental Croatia. The aim of this paper is to determine the impact of glamping tourism on the image of the destination. For this purpose, a survey method based on a structured survey questionnaire was used in the paper. According to the results of the research, glamping tourism has a very positive impact on the image of the destination visited by tourists and greatly affects the choice of destination, and also has great potential for further development in Croatian tourist destinations.