Croatian Zagorje is known for its green hills, natural beauties, vineyards and wine roads, but this is not the only thing that Croatian Zagorje offers. It abounds in cultural and historical facilities, monuments, churches, medieval forts and castles that are increasingly attracting tourists. Just such a quiet and green area offers people an escape from the city crowds to a quieter area teeming with tourist potential. Kumrovec is a place in Croatian Zagorje which belongs to Krapina-Zagorje County. The Museum „Staro selo“ Kumrovec is located in the old concise Croatian settlements of Kumrovec. It is the largest commercially arranged space in Croatia where visitors can see the authentic look of a 20th century Zagorje village. In the ethno-village Kumrovec there is the birth house of Josip Broz Tito, while a little further there is the Old School where there is a reconstruction of the former classroom and the teacher's apartment. In the museum "Staro selo" visitors are offered to participate in various workshops and events in collaboration with masters of traditional crafts in order to give them a closer look at the way our ancestors lived and worked. Tourists are becoming more and more demanding, so they want a more meaningful vacation. The modern tourist is no longer satisfied only with the natural beauties, but they are looking for a very personalized offer in the destination they are visiting. In order to achieve this, various events, exhibitions, workshops and the like are organized so that each visitor has a nice experience and returns to the destination or recommends it to others. Cultural tourism of Croatian Zagorje is a competitive advantage of the destination and it is necessary to invest as much as possible in its development.