The topic of this final thesis is the traffic organization in Dubrovnik aimed at tourism development. Throughout the five chapters, it explains the tourist offer of Dubrovnik, its position in the global and Croatian tourist market, and lists all the important qualitative and quantitative characteristics of the destination. The description of the importance of available resources and the ways they are managed is followed by an analysis of the traffic accessibility, organization, and infrastructure, which are the main challenges of the destination. The thesis then deals with the problem of isolation and separation of Dubrovnik from the rest of the Croatia, but also Dubrovnik’s internal challenges of supporting tourist capacities which are burdening an already insufficient infrastructure during the summer season. Describing the capacities of traffic supply, the thesis then indicates the disproportion of transport demand to the transport supply, and considers the lack of parking spaces, traffic bottlenecks, underdeveloped public transport, poor destination management in terms of cruising tourism, lack of green alternatives in transport and poor organization by the authorities and responsible institutions. Furthermore, the thesis mentions the idea of constructing a highway that would connect the cities of Zagreb and Dubrovnik, and the importance – as well as the challenges – of the construction of the Dubrovnik-Airport highway, whose significance is especially highlighted by the fact that the majority of tourists come to Dubrovnik by plain. One of the most important projects in terms of concretization of traffic connections is the construction of the Pelješac Bridge, as a long-term solution to connect the County into a meaningful whole. Both the last chapter and the conclusion offer new ideas and a potential solution, whose implementation depends on the application of the development strategies. This is followed by a personal reflection, proposing the reorganization of traffic routes, highlighting modern traffic solutions, intermodality, and the establishment of competent authorities that would serve the development of an adequate, smart, and sufficient transport.