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undergraduate thesis
Brendiranje u hotelijerstvu na primjeru Hotela Sheraton Zagreb
Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. urn:nbn:hr:191:748932
Miškić, Monika
University of Rijeka
Faculty of Tourism and Hospitality Management

Institutional repository: Repository of Faculty of Tourism and Hospitality Management

Cite this document

Miškić, M. (2020). Brendiranje u hotelijerstvu na primjeru Hotela Sheraton Zagreb (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:748932

Miškić, Monika. "Brendiranje u hotelijerstvu na primjeru Hotela Sheraton Zagreb." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. https://urn.nsk.hr/urn:nbn:hr:191:748932

Miškić, Monika. "Brendiranje u hotelijerstvu na primjeru Hotela Sheraton Zagreb." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. https://urn.nsk.hr/urn:nbn:hr:191:748932

Miškić, M. (2020). 'Brendiranje u hotelijerstvu na primjeru Hotela Sheraton Zagreb', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:191:748932

Miškić M. Brendiranje u hotelijerstvu na primjeru Hotela Sheraton Zagreb [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2020 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:191:748932

M. Miškić, "Brendiranje u hotelijerstvu na primjeru Hotela Sheraton Zagreb", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:191:748932

Metadata
TitleBrendiranje u hotelijerstvu na primjeru Hotela Sheraton Zagreb
Title (english)Branding in the hotel industry- case of Sheraton Hotel Zagreb
AuthorMonika Miškić
MentorLidija Bagarić (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2020-07-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Danas je na tržištu prisutan veliki broj proizvoda sličnih obilježja, a brend je taj koji ih diferencira jedni od drugih. Moguće je brendirati sve za što postoji ponuda i potražnja. U hotelijerstvu poznato je brendiranje tvrtke. Jačanjem brenda hotelske kompanije pojavila se franšiza. Franšiza predstavlja ugovor kojim franšizor dopušta franšizantu da prodaje njegove proizvode ili usluge te da koristi njegov brend i logo. Brend hotelskog lanca Sheraton vrlo je jak na tržištu, a gotovo polovina Sheratonovih hotela nalazi se pod franšizom.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:191:748932
Study programmeTitle: Business Economics in Tourism and Hospitality; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management,, Event and Leisure Management, OPATIJA
Course: Hospitality Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-04-07 12:03:50