Title Glamping u funkciji održivoga razvoja na primjeru Slovenije
Title (english) Glamping in the function of sustainable development on the
example of Slovenia
Author Petra Popović
Mentor Josipa Cvelić-Bonifačić (mentor)
Granter University of Rijeka Faculty of Tourism and Hospitality Management Opatija
Defense date and country 2020-07-29, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Economics
Abstract Globalizacija kao uzročno posljedična pojava masovnog turizma danas traži potpunu
transformaciju vrijednosti i turističke ponude. Potreba za redizajnom ponude javila se i unutar
kamping turizma te je rezultirala glamping proizvodom. Kao posljednji i najnoviji trend,
glamping tvori prilagođen proizvod objedinjujući hotelsku i kamping uslugu čija suština
odmora u prirodi predstavlja udobnost i luksuz. Oslanjajući se na atraktivnost prirodnih resursa
i njihovo neracionalno iskorištavanje stvorila se potrebu za razvoj održivog razvoja i
implementaciju istog u sve vrste gospodarskih djelatnosti. Uviđajući potencijal za ostvarenje
svojih ciljeva u turizmu, razvijen je i koncept održivog turizma. Oba koncepta primarno
stavljaju naglasak na brigu o potrebama i mogućnostima budućih generacija, ali istovremeno
traže točku ravnoteže između ljudi i prirode ostvarujući pri tome ekonomsku korist. Globalni
klimatski i ekološki problemi samo su neki od posljedica s kojima se danas potrebno nositi.
Prema tome, razvoj održivog, zelenog i prihvatljivog turizma nikad nije bilo potrebnije.
Kamping turizam omogućuje ekološki odgovorno poslovanje, a odgovornost za isto leži na
znanju i sposobnosti menadžmenta kampa, ali i samim kampistima. Da je to moguće – najbolji
primjer predstavlja upravo Republika Slovenija. Pozicionirajući se kao zelena destinacija
pokazuje dosljednost u preuzimanju svog djela odgovornosti i mogućnosti za razvoj ekološki
prihvatljivog turizma. Pri tome glamping ponuda Slovenije predstavlja kvalitetan i
konkurentan proizvod temeljen isključivo na atraktivnosti svojih prirodnih resursa, očuvanju
biološke raznolikosti i kulturne baštine. Na kraju, glamping ponuda Slovenije nudi jedinstveno
i autentično iskustvo istovremeno ostvarujući potrebnu ravnotežu i ekonomsku korist.
U ovome završnom radu, upotrebom raznih znanstvenih metoda istraživanja, pruža se teorijska
osnova za razumijevanje osnova kamping turizma, održivog razvoja i održivog turizma s ciljem
pronalaska njihovog međusobnog sinergijskog učinka na primjeru iz prakse.
Abstract (english) Globalization as a causal phenomenon of mass tourism today requires a complete
transformation of values and tourist offer. The need to redesign the offer also arose within
camping tourism and resulted in a glamping product. As the latest trend, glamping creates a
customized product combining hotel and camping service whose essence of a vacation in nature
is comfort and luxury. Relying on the attractiveness of natural resources and their irrational
use, the need has been created for the demand of sustainable development and its
implementation in all types of economic activities. Recognizing the potential for achieving its
goals in tourism, the concept of sustainable tourism has been developed. Both concepts
primarily emphasize the care for the needs and opportunities of future generations, but at the
same time seek a point of balance between people and nature while realizing economic benefits.
Global climate and environmental problems are just some of the consequences that need to be
addressed today. Therefore, the development of sustainable, green and acceptable tourism has
never been more necessary. Camping tourism enables environmentally responsible business,
and the responsibility for it lies with the knowledge and skills of the camp management, but
also with the campers themselves. That this is possible - the best example is the Republic of
Slovenia. Positioning itself as a green destination shows consistency in taking its share of
responsibility and opportunities for the development of environmentally friendly tourism.
Slovenia's glamping offer is a quality and competitive product based exclusively on the
attractiveness of its natural resources, preservation of biological diversity and cultural heritage.
In the end, Slovenia's glamping offer presents a unique and authentic experience while
achieving the necessary balance and economic benefits.
In this final paper, using various scientific research methods, a theoretical basis for
understanding the basics of camping tourism, sustainable development and sustainable tourism
is provided in order to find their mutual synergistic effect on the example from practice.
Keywords
kamping turizam
glamping
održivi razvoj
održivi turizam
Slovenija
Keywords (english)
camping tourism
glamping
sustainable development
sustainable tourism
Slovenia
Language croatian
URN:NBN urn:nbn:hr:191:364410
Study programme Title: Business Economics in Tourism and Hospitality; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management,, Event and Leisure Management, OPATIJA Course: Tourism Management Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
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Created on 2021-04-07 12:46:06