Abstract | Prilikom uzleta turističkih kretanja polovicom 20. stoljeća većina istarskih gradova baziralo je svoje gospodarstvo na poljoprivredi. Svega nekoliko gradova poput Poreča bili su turistički aktivna mjesta, a raspolagali su manjim brojem smještajnih kapaciteta ponajviše u hotelima, pansionima i sl. S nedovoljnom turističkom ponudom, Istra nije mogla zadovoljiti potrebe turističke potražnje koja je tih godina mahnito rasla. Zbog pomanjkanja smještajnih kapaciteta, turisti su u Istri samoinicijativno započeli boraviti u jednostavnim smještajnim objektima, na dotada manje poznatim mjestima u prirodi. Drugim riječima, gosti iz inozemstva te domaći gosti podižu prve „divlje kampove“ koji nedugo zatim bivaju prepoznati kao važan aspekt omasovljavanja istarskog turizma, a time se ujedno i označava početak istarskog kampinga. Kampovi su svojim jeftinim smještajem i visokom profitabilnošću u usporedbi s ostalim smještajnim oblicima savršeno pristajali ondašnjoj strategiji razvoja turizma. Shodno tome, šezdesetih godina započinje ubrzana gradnja kampova čiji su smještajni kapaciteti do kraja osamdesetih godina apsolutno dominirali smještajnom strukturom Istre. Osim što je za povijesni razvoj Istarskog turizma kamping bio možda i najznačajniji smještajni oblik, u vremenima Domovinskog rata pokazalo se da je kamping otporan i na gospodarsko-političke krize. Po završetku rata, smještajni kapaciteti kampova opadaju, no to je rezultat rekonstrukcije Istarskog kampinga koji se više ne temelji na masovnom turizmu, već na selektivnosti. Danas Istarski kampovi proživljavaju završetke svoje revitalizacije te mnogi kampovi koji su poslovali prije pedesetak godina posluju uspješno i danas, što ih čini iznimno cijenjenima na tržištu, ali i značajnima za cjelokupni turizam Istre. Kada je u 2020. godini svijet zahvatila pandemija koronavirusa, kampovi su se ponovo, kao i za vrijeme Domovinskog rata, pokazali otporni na krizna vremena te kao najidealniji oblik smještaja. Uspjeh istarskog kampinga očekuje se i u 2021. godini, što se već može primijetiti na primjeru kampa Istra u Funtani koji bilježi znatno bolje poslovne rezultate negoli ostale vrste smještaja poduzeća Valamar Riviera. S obzirom na to da kamping može pružiti jednostavan i kvalitetan smještaj, da je otporan i na najteže gospodarske krize, te da ostvaruje veći profit u usporedbi s hotelima, nedvojbeno je kako će kamping biti pod povećalom budućeg turističkog razvoja Istre. |
Abstract (english) | During the rise of touristic movements in the middle of the twentieth century, the majority of Istrian communities based their economy on agriculture. Only a few towns like Poreč were touristic places, and had a smaller number of accommodation capacities, mostly in hotels, boarding houses, etc. With insufficient tourism supply, Istria could not meet the needs of tourism demand, which grew rapidly in those years. Due to the lack of accommodation capacities, tourists in Istria self-initiated their stays in simple accommodation facilities, in formerly less known places in nature. In other words, domestic and foreign guests were setting up the first "wild camps", which were soon recognized as an important aspect of the popularization of Istrian tourism, and thus also marks the beginning of Istrian camping. With their cheap accommodation and high profitability compared to the other accommodation facilities, the campsites fitted perfectly into the tourism development strategy of that time. Consequently, accelerated construction of camping accommodation capacities began in the 1960s, which were by the end of the 1980s absolutely dominating the accommodation structure of Istria. Apart from the fact that camping was perhaps the most important form of accommodation for the historical development of Istrian tourism, during the Civil War, camping proved to be resistant to economic and political crises. After the war ended, the accommodation capacities of the camps decreased, but as a result of reconstruction of the Istrian camping, which is no longer based on mass tourism, but on selectivity. Today, Istrian camps are experiencing the completion of their revitalization, and many camps that operated fifty years ago are still successfully in business today, which makes camps highly appreciated on the market, but also important for the entire tourism of Istria. In 2020., when the world was hit by a coronavirus pandemic, camps once again, as during the Civil War, proved to be resilient to the crisis and the most ideal form of accommodation. The success of Istrian camping is expected in 2021. as well, as is already noticeable on the example of the Istra camp in Funtana, which records significantly better business results than other accommodation types of Valamar Riviera company. Given the fact that camping can provide simple and quality accommodation, that is resistant to the worst economic crises, and that it makes higher profits compared to hotels, there is no doubt that camping will be under the magnifying glass of the future touristic development of Istria. |
Study programme | Title: Business Administration in Tourism and Hospitality Management; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management, Entrepreneurship in Tourism and Hospitality; Tourism Management; Hospitality Management; International Tourism and Hospitality Management Course: Tourism Management Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije) |