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undergraduate thesis
Online oglašavanje na društvenim mrežama
Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. urn:nbn:hr:191:920397
Sučić, Monika
University of Rijeka
Faculty of Tourism and Hospitality Management

Institutional repository: Repository of Faculty of Tourism and Hospitality Management

Cite this document

Sučić, M. (2021). Online oglašavanje na društvenim mrežama (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:920397

Sučić, Monika. "Online oglašavanje na društvenim mrežama." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. https://urn.nsk.hr/urn:nbn:hr:191:920397

Sučić, Monika. "Online oglašavanje na društvenim mrežama." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. https://urn.nsk.hr/urn:nbn:hr:191:920397

Sučić, M. (2021). 'Online oglašavanje na društvenim mrežama', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 11 August 2024, https://urn.nsk.hr/urn:nbn:hr:191:920397

Sučić M. Online oglašavanje na društvenim mrežama [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2021 [cited 2024 August 11] Available at: https://urn.nsk.hr/urn:nbn:hr:191:920397

M. Sučić, "Online oglašavanje na društvenim mrežama", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:191:920397

Metadata
TitleOnline oglašavanje na društvenim mrežama
Title (english)Online advertising on social networks
AuthorMonika Sučić
MentorLjubica Pilepić Stifanich (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2021-06-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Oglašavanje je aktivnost koja je dio marketinga. Oglašavanje je dio komunikacije sa potencijalnim kupcima/klijentima. Da bi oglašavanje bilo uspješno potrebno je voditi brigu o samome procesu oglašavanja i komu je oglas namijenjen. Razvojem novih tehnologija sve veći je naglasak na digitalnom marketingu, odnosno na novim načinima oglašavanja. Sve više se koriste društvene mreže kako bi se stupilo u kontakt sa novim kupcima. Oglasi na društvenim mrežama jedan su od najbržih i najučinkovitijih načina povezivanja s ciljanom publikom. Takve vrste oglasa pružaju obilje isplativih prilika i sjajan su način da se unaprijedi digitalna marketinška kampanja. Takva vrsta oglasa koristi sve podatke koje korisnici dijele na društvenim mrežama kako bi ponudili visoko personalizirani i relevantan sadržaj, što u konačnici proširuje mogućnosti konverzije i predstavlja proizvoda/usluga sve većem broju kupaca.
Abstract (english)
Advertising is an activity that is part of marketing. Advertising is part of communication with potential customers / clients. In order for advertising to be successful, it is necessary to take care of the same advertising process and for whom the ad is intended. With the development of new technologies, there is an increasing emphasis on digital marketing, ie on new ways of advertising. Social networks are increasingly being used to get in touch with new customers. Social media ads are one of the fastest and most effective ways to connect with your target audience. These types of ads provide plenty of cost-effective opportunities and brilliance in a way to enhance your digital marketing campaign. This type of ad uses all the data that users share on social networks to offer them highly personalized and relevant content, which ultimately expands conversion opportunities and presents products / services to a larger number of customers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:920397
Study programmeTitle: Business Administration in Tourism and Hospitality Management; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management, Entrepreneurship in Tourism and Hospitality; Tourism Management; Hospitality Management; International Tourism and Hospitality Management
Course: Tourism Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-04-13 08:27:52