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undergraduate thesis
Franšizno poslovanje
Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. urn:nbn:hr:191:389955
Ćetojević, Ratko
University of Rijeka
Faculty of Tourism and Hospitality Management

Institutional repository: Repository of Faculty of Tourism and Hospitality Management

Cite this document

Ćetojević, R. (2021). Franšizno poslovanje (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:389955

Ćetojević, Ratko. "Franšizno poslovanje." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. https://urn.nsk.hr/urn:nbn:hr:191:389955

Ćetojević, Ratko. "Franšizno poslovanje." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. https://urn.nsk.hr/urn:nbn:hr:191:389955

Ćetojević, R. (2021). 'Franšizno poslovanje', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 13 July 2024, https://urn.nsk.hr/urn:nbn:hr:191:389955

Ćetojević R. Franšizno poslovanje [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2021 [cited 2024 July 13] Available at: https://urn.nsk.hr/urn:nbn:hr:191:389955

R. Ćetojević, "Franšizno poslovanje", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:191:389955

Metadata
TitleFranšizno poslovanje
Title (english)Franchise Business
AuthorRatko Ćetojević
MentorElena Rudan (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2021-07-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Poduzetnici koji pokreću svoje poslovanje imaju određenu i razrađenu ideju s kojom se natječu na tržištu. Potrebne su velike investicije u inovacije kako bi se proizvod razlikovao od postojećih na tržištu, što iziskuje troškove i vrijeme uz velike gubitke u početku te rizik tokom cijelog poslovanja. Kako bi se došlo do potrošača i steklo njihovo povjerenje potreban su jaka marketinška oglašavanja, odnosno dokazivanje proizvoda ili usluge na tržištu. Jedan od načina izbjegavanja rizika i troškova u uhodavanje poslovanja je kupnja franšize ili ulazak u franšizni odnos. Prednosti koje kupac franšize ima su velike jer posluje pod već svjetskim ili regionalnim poznatim brendom kojeg kupci prepoznaju. Nedostaci se očitavaju u tome da kupac franšize nije samostalan ili „sam svoj gazda“ već mora poštivati standarde i dati uvid u poslovanje vlasniku franšize. Nažalost, u Hrvatskoj franšizno poslovanje još nije prepoznato kao potencijal te su potrebne pravne regulative kako bi se ono omogućilo.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:191:389955
Study programmeTitle: Business Administration in Tourism and Hospitality Management; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management, Entrepreneurship in Tourism and Hospitality; Tourism Management; Hospitality Management; International Tourism and Hospitality Management
Course: Hospitality Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-05-11 12:38:24