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master's thesis
Značaj društvenih mreža u promociji i prodaji hotela
Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. urn:nbn:hr:191:156059
Bonić, Darija
University of Rijeka
Faculty of Tourism and Hospitality Management

Institutional repository: Repository of Faculty of Tourism and Hospitality Management

Cite this document

Bonić, D. (2021). Značaj društvenih mreža u promociji i prodaji hotela (Master's thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:156059

Bonić, Darija. "Značaj društvenih mreža u promociji i prodaji hotela." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. https://urn.nsk.hr/urn:nbn:hr:191:156059

Bonić, Darija. "Značaj društvenih mreža u promociji i prodaji hotela." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. https://urn.nsk.hr/urn:nbn:hr:191:156059

Bonić, D. (2021). 'Značaj društvenih mreža u promociji i prodaji hotela', Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 20 November 2024, https://urn.nsk.hr/urn:nbn:hr:191:156059

Bonić D. Značaj društvenih mreža u promociji i prodaji hotela [Master's thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2021 [cited 2024 November 20] Available at: https://urn.nsk.hr/urn:nbn:hr:191:156059

D. Bonić, "Značaj društvenih mreža u promociji i prodaji hotela", Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:191:156059

Metadata
TitleZnačaj društvenih mreža u promociji i prodaji hotela
Title (english)The importance of social media in marketing and distribution of the hotel
AuthorDarija Bonić
MentorLjubica Pilepić Stifanich (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2021-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Hotelijeri bi trebali prihvatiti nove načine na koje ljudi komuniciraju i biti spremni na promjene u ponašanju potrošača i očekivanjima koja su na pomolu. Ukorak s trendovima marketinga na društvenim mrežama i razvijanjem dinamične internetske prisutnosti, hotelske tvrtke mogu se brzo prilagoditi poremećaju i postići prednost za rano usvajanje kad privlače posao tehnološki pametnih milenijalaca. Korištenje društvenih medija također je u porastu. Danas digitalni potrošači provode više vremena na društvenim mrežama i platformama za razmjenu poruka nego ikad prije. Stoga je važno da hoteli imaju prisutnost robne marke i marketinški napor na kanalima društvenih mreža, pogotovo jer se pokazalo da je marketing društvenih medija učinkovitiji od tradicionalnog marketinga (kada se pravilno koristi). Marketing putem društvenih mreža omogućuje dvosmjernu komunikaciju između potrošača i kupaca; ovaj interaktivni element pomaže hotelima da ostvaruju dugoročnog potrošača. Uz to, marketing na društvenim mrežama podržava promociju novih proizvoda i usluga u stvarnom vremenu, a istodobno daje mjerljive potrošačke podatke koji se mogu dalje iskoristiti za ciljanje, angažiranje i rast baze potrošača u hotelijerstvu.
Abstract (english)
Hoteliers should accept and embrace new ways people are communicating and also be ready for changes in consumer behavior, as well as their expectations that are on the horizon. By being up to date with social media, marketing trends and developing a dynamic online presence, many hotel companies are adapting to disruption and achieve an early adapter advantage when attracting business from tech-savy millennials. Usage of social media is on the rise. Today, digital consumers are spending more and more time on social networks and messaging platforms than ever. It is thus important fot hotels to have a brand presence and marketing effort on social media channels, especially since social media marketing has proven to be more effective than the traditional one. Social media marketing allows two-way communication between consumers and customers; this interactive element helps companies cement a long-term custoer following. Additionally, social media marketing supports real-time promotion of new products and services, all while yielding measurable consumer data that can be further leveraged to target, engage and grow base odd consumers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:156059
Study programmeTitle: Hospitality Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-07-25 07:31:06