Investing in sustainable reserves, the development of development systems results in the creation of innovative products and processes, so knowledge research is profitable in the long run because the yields are much higher than the initial costs in the hotel industry. Hotels must find optimal ways to fill their capacities, where they use their own resources or the services of online travel agencies. Each hotel chooses the option of filling its hotel capacity in accordance with its interests and business objectives, but it is necessary to explore which way to make a reservation is will. A comparative analysis of OTA network reservations and direct booking shows that OTAs in the network reservations dominated the market in the amount of 2.1 and that they generate high revenues from their operations, as well as a significant number of gross provisions annually. In this sense, the comparison of own reservations with OTA was unsuccessfully smaller, where hotels were realized and lower revenues from own reservations, on the other hand, had significant costs in promoting their own web. Therefore, many hotels have estimated that it is more profitable for them to pay the OTA commission fee for charging capacity neo invest in marketing promotions of their website and direct bookings.