In the age of increasing global pollution, more needs to be done to preserve the planet and thus our quality of life. Transport is one of the biggest problems of today in this regard, and therefore its proper management can contribute the most, starting from the lowest regional level. Mobility has an increasing role, both in our daily lives and when it comes to destination tourism. It is through mobility management that it is possible to direct the behavior of traffic participants either towards the rational use of a personal car, the use of alternative transportation modalities or one of the many strategies that are becoming increasingly popular in the world. Every tourist destination faces additional traffic burdens and problems, which means that traffic management is one of the main conditions for the success of a tourist destination. Many cities have been successfully implementing some of the policies and measures that are applicable in the city of Rijeka for several years, so this paper wanted to point out all the advantages of Rijeka's traffic and tourist offer and above all point to opportunities for improvement, citing Ljubljana as a traffic management benchmark. Willingness to change life habits and real insight into the positive and negative effects of the current traffic situation on the local population are a good guidelines towards creating a sustainable environment and satisfied local population and ultimately an increasing number of visitors.