Student conferences are a significant segment of student life and provide additional education and professional development. They contribute to the increasingly necessary networking, dissemination of ideas, knowledge, skills and competencies. An important item in the organization of student conferences in order to attract participants is the research of the participants' motives for participating in conferences. As student conferences become increasingly important, this paper will explore the motives of Generation Z to participate in student conferences. The aim of this paper is to investigate and determine the motives of Generation Z when participating in student conferences. The research was conducted through an online questionnaire on Generation Z students in Croatia and the surrounding countries, on a sample of 206 respondents. The results of the research confirm that Generation Z emphasizes the program and content of the conference as the most important motives for attending conferences (although the program of the student conference differs from the program of scientific and professional conferences), and then the attractiveness of the destination. The specificity of this generation lies in the fact that they are quite technologically educated and strive for new experiences, for something they cannot find on YouTube and other social networks. The contribution of this paper is evident in helping conference organizers for Generation Z, as it brings them some new insights into the motivational factors of Generation Z to participate in conferences.