Ethics includes honorable conduct, adherence to applicable laws, preservation of the dignity of the profession, respect for each client, work within the appropriate scope of practice, client orientation, service orientation. Ethical principles must be deeply embedded in the business culture of the company through codes of ethics or a statement of values, because they form an integral part of the company's identity and its mission. In the field of political philosophy, multiculturalism refers to the ways in which societies choose to formulate and implement official policies that deal with the fair treatment of different cultures. Furthermore, multiculturalism can take place at the level of the whole country or within the communities of the nation. Technology and globalization have made global expansion far more accessible to businesses around the world over the past decade. However, just because a company has the resources to go global, whether it can stay global or not, is a question that should definitely be asked. For the latter to happen, businesses must learn to traverse the complex waters of cultural differences. Unfortunately, many companies often choose to dive headfirst into these waters without first developing the skills needed to keep them afloat. This myopia can have costly results. In business meetings, participants must be tactful and appreciate the circumstances of their other side - and avoid comparisons, whether spoken or simply imaginary, with their own country. There is no sure way to ensure a successful international business deal, but adhering to these principles will certainly help efforts.