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undergraduate thesis
Online promotivne aktivnosti turističkih zajednica Gorskog kotara
Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management, 2022. urn:nbn:hr:191:259463
Franceković, Tin
University of Rijeka
Faculty of Tourism and Hospitality Management

Institutional repository: Repository of Faculty of Tourism and Hospitality Management

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Franceković, T. (2022). Online promotivne aktivnosti turističkih zajednica Gorskog kotara (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:259463

Franceković, Tin. "Online promotivne aktivnosti turističkih zajednica Gorskog kotara." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2022. https://urn.nsk.hr/urn:nbn:hr:191:259463

Franceković, Tin. "Online promotivne aktivnosti turističkih zajednica Gorskog kotara." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2022. https://urn.nsk.hr/urn:nbn:hr:191:259463

Franceković, T. (2022). 'Online promotivne aktivnosti turističkih zajednica Gorskog kotara', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 30 December 2024, https://urn.nsk.hr/urn:nbn:hr:191:259463

Franceković T. Online promotivne aktivnosti turističkih zajednica Gorskog kotara [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2022 [cited 2024 December 30] Available at: https://urn.nsk.hr/urn:nbn:hr:191:259463

T. Franceković, "Online promotivne aktivnosti turističkih zajednica Gorskog kotara", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:191:259463

Metadata
TitleOnline promotivne aktivnosti turističkih zajednica Gorskog kotara
Title (english)Online promotional activities of the Gorski kotar toursit boards
AuthorTin Franceković
MentorLorena Bašan (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2022-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Tema rada fokusirana je na online promotivne aktivnosti turističkih zajednica Gorskog kotara. Ukazalo se na važnost online marketing aktivnosti kako bi se postigla što veća konkurentnost Gorskog kotara na turističkom tržištu. Internet je zaista postao imperativ u novije vrijeme. Njegovu važnosti su prepoznale kako velike, tako i male tvrtke, ali i turističke destinacije za svoju promociju. Jasna je činjenica o tome da je turizam najbrže rastuća gospodarska djelatnost. Zbog toga se uočava i iznimno velika konkurencija na turističkom tržištu. Iz tog razloga je efikasnost marketinga usluga u turizmu u turističkim destinacijama od velike važnosti, osobito u kontekstu imidža turističke destinacije, pozitivnom i nezaboravnom iskustvu turista boravkom u turističkoj destinaciji, zadovoljstvu turista i njegovoj spremnosti za preporuke destinacije. U radu su analizirane online promotivne aktivnosti turističkih zajednica Gorskog kotara, odnosno u kolikoj mjeri i koje sve alate online promocije turističke zajednice koriste u svojoj promociji. Aplikativni dio rada je proveden analizom sekundarnih podataka, temeljem koje se ukazalo na koristi koje turističke zajednice Gorskog kotara imaju od online oglašavanja.
Abstract (english)
The paper's topic is focused on the online promotional activities of the tourist boards of Gorski Kotar. Online marketing activities' importance was highlighted to achieve greater competitiveness of Gorski Kotar in the tourism market. The Internet has indeed become an imperative in recent times. Its importance has been recognized by both large and small companies and tourist destinations for their promotion. It is a clear fact that tourism is the fastest growing industry. Therefore, there is high competition in the tourism market. For that reason, service marketing is crucial in tourist destinations, especially in the context of the tourist destination image, a positive and memorable experience after a stay in a tourist destination, tourist satisfaction, and readiness for tourist destination recommendations. In this paper, the online promotional activities of Gorski Kotar tourist boards were analyzed to what extent and which tools of online advertising the tourist boards use in their promotion. The application part of the paper was conducted by analyzing secondary data, based on which are presented benefits of Gorski Kotar tourists boards from online advertising.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:259463
Study programmeTitle: Business Economics in Tourism and Hospitality; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management, Tourism Management; Hospitality Management; International Tourism and Hospitality Management; Event and Leisure Management, Menadžment u hotelijerstvu; Hospitality Management
Course: Tourism Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
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Created on2023-07-11 08:14:15