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undergraduate thesis
Važnost društvenih mreža u promociji Poreča na turističkom tržištu
Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management, 2022. urn:nbn:hr:191:861059
Šandak, Matea
University of Rijeka
Faculty of Tourism and Hospitality Management

Institutional repository: Repository of Faculty of Tourism and Hospitality Management

Cite this document

Šandak, M. (2022). Važnost društvenih mreža u promociji Poreča na turističkom tržištu (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:861059

Šandak, Matea. "Važnost društvenih mreža u promociji Poreča na turističkom tržištu." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2022. https://urn.nsk.hr/urn:nbn:hr:191:861059

Šandak, Matea. "Važnost društvenih mreža u promociji Poreča na turističkom tržištu." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2022. https://urn.nsk.hr/urn:nbn:hr:191:861059

Šandak, M. (2022). 'Važnost društvenih mreža u promociji Poreča na turističkom tržištu', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 30 December 2024, https://urn.nsk.hr/urn:nbn:hr:191:861059

Šandak M. Važnost društvenih mreža u promociji Poreča na turističkom tržištu [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2022 [cited 2024 December 30] Available at: https://urn.nsk.hr/urn:nbn:hr:191:861059

M. Šandak, "Važnost društvenih mreža u promociji Poreča na turističkom tržištu", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:191:861059

Metadata
TitleVažnost društvenih mreža u promociji Poreča na turističkom tržištu
Title (english)The importance of social media in promotion of Poreč on the tourist market
AuthorMatea Šandak
MentorLorena Bašan (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2022-07-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Turističke destinacije na tržištu u vrijeme napredne tehnologije i sve većih očekivanja ljudi teže postižu uspjeh bez kvalitetne prisutnosti sadržaja na internetu. Uloga društvenih mreža iz dana u dan sve je značajnija te upravo one kreiraju način komuniciranja, prijenos informacija i dostupnost različitih sadržaja. U ovom radu sintetiziraju se dosadašnja istraživanja i rezultati istraživanja provedenog na konkretnom primjeru – Poreča kao turističke destinacije. Društvene mreže postale su važan alat u izgradnji imidža turističke destinacije i prepoznatljivosti na turističkom tržištu. Izrada zanimljivih sadržaja na društvenim mrežama može utjecati na privlačenje potencijalnih turista u destinaciju, kao i dijeljenje sadržaja i vizualnih materijala korisnika društvenih mreža koji su već posjetili destinaciju. Stoga se u radu istražuje u kojoj mjeri posjetitelji turističke destinacije Poreč koriste društvene mreže kao izvor informacija te koliko one utječu na odabir Poreča kao destinacije za odmor. Rezultati istraživanja pokazuju da društvene mreže značajno utječu na odluku turista prilikom izbora Poreča kao destinacije za odmor. Stoga su potrebni dodatni napori za popularizaciju Facebook, Instagram i YouTube stranica među potencijalnim turistima.
Abstract (english)
Tourist destinations on the market in a time of advanced technology and higher expectations from people find it harder to achieve success without a quality presentation of content on the Internet. The role of social networks is becoming essential day by day, and they are the ones who create the means of communication, information transfer, and the availability of various content. This case synthesizes previous research and the research results conducted on a specific example - Poreč as a tourist destination. Social networks have become an essential tool in building the image of a tourist destination and gaining recognition in the tourist market. Creating interesting content on social networks can affect the attraction of potential tourists to the destination and sharing content and visual materials of social network users who have already visited the destination. Therefore, the thesis investigates the extent to which visitors in the tourist destination Poreč use social networks as a source of information and how much they influence the choice of Poreč as a holiday destination. The research results show that social networks significantly influence tourists' decisions when choosing Poreč as a holiday destination. Therefore, additional efforts are needed to publicize potential tourists' Facebook, Instagram, and YouTube sites.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:861059
Study programmeTitle: Business Administration in Tourism and Hospitality Management; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management, Entrepreneurship in Tourism and Hospitality; Tourism Management; Hospitality Management; International Tourism and Hospitality Management; Event and Leisure Management
Course: Hospitality Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-07-17 12:09:02