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undergraduate thesis
Zeleni marketing u hotelijerstvu
Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management, 2022. urn:nbn:hr:191:790663
Lovrenčić, Nina
University of Rijeka
Faculty of Tourism and Hospitality Management

Institutional repository: Repository of Faculty of Tourism and Hospitality Management

Cite this document

Lovrenčić, N. (2022). Zeleni marketing u hotelijerstvu (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:790663

Lovrenčić, Nina. "Zeleni marketing u hotelijerstvu." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2022. https://urn.nsk.hr/urn:nbn:hr:191:790663

Lovrenčić, Nina. "Zeleni marketing u hotelijerstvu." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2022. https://urn.nsk.hr/urn:nbn:hr:191:790663

Lovrenčić, N. (2022). 'Zeleni marketing u hotelijerstvu', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:191:790663

Lovrenčić N. Zeleni marketing u hotelijerstvu [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2022 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:191:790663

N. Lovrenčić, "Zeleni marketing u hotelijerstvu", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:191:790663

Metadata
TitleZeleni marketing u hotelijerstvu
Title (english)Green marketing in the hotel industry
AuthorNina Lovrenčić
MentorLidija Bagarić (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2022-07-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Zeleni marketing u hotelijerstvu sve više dobiva na važnosti. Tome je razlog sve veće shvaćanje važnosti brige o okolišu i okretanje alternativnim proizvodima i uslugama, koje će pridonositi očuvanju okoliša. Hotelijerstvo od zelenog marketinga, osim nužnosti očuvanja okoliša, može imati i koristi u smislu snižavanja troškova te osiguranja konkurentske prednosti. Zeleni marketing ogleda se u stvaranju kvalitetnog marketinškog miksa u kojemu su sve stavke „zelene“. Zeleni hotelski proizvod dokazuje se uvođenjem zelenih certifikata koji su dokaz zelenog marketinga i ključ u privlačenju zelenih turista.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:191:790663
Study programmeTitle: Management of Sustainable Development
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/ baccalaurea) ekonomije (sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/ baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-08-28 11:20:51