Movies and the gaming industry are increasingly impacting tourism through innovative marketing strategies and gamification. Filming famous movie productions in attractive destinations can boost interest and visitation to those places. Additionally, the gaming industry integrates video games with tourist experiences to encourage engagement and interaction with destinations. Gamification is crucial in tourism, promoting active participation, rewards, and teamwork. Event organizers are using gamification to enhance attendee experiences and stimulate interaction. The synergy between the entertainment industry and tourism creates new opportunities for innovative marketing approaches. This is particularly important for business tourism, where gamification can improve engagement at conferences, trade shows, and team activities. Event participants seek novel and authentic experiences, and combining cinematic and gaming elements allows for unforgettable experiences. Furthermore, through digital media and social networks, such innovative campaigns have a global reach, attracting travelers from diverse regions. Gamification has become a powerful tool in promoting destinations and encouraging travel, forging an emotional bond between visitors and their destinations. Tourism and the gaming industry have become inseparably connected, shaping the future of travel and tourism.