prikaz prve stranice dokumenta Brendiranje enogastronomskog proizvoda u turizmu
Access restricted to students and staff of home institution
undergraduate thesis
Brendiranje enogastronomskog proizvoda u turizmu
Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management, 2022. urn:nbn:hr:191:558658
Butković, Antonela
University of Rijeka
Faculty of Tourism and Hospitality Management

Institutional repository: Repository of Faculty of Tourism and Hospitality Management

Cite this document

Butković, A. (2022). Brendiranje enogastronomskog proizvoda u turizmu (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:558658

Butković, Antonela. "Brendiranje enogastronomskog proizvoda u turizmu." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2022. https://urn.nsk.hr/urn:nbn:hr:191:558658

Butković, Antonela. "Brendiranje enogastronomskog proizvoda u turizmu." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2022. https://urn.nsk.hr/urn:nbn:hr:191:558658

Butković, A. (2022). 'Brendiranje enogastronomskog proizvoda u turizmu', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 31 December 2024, https://urn.nsk.hr/urn:nbn:hr:191:558658

Butković A. Brendiranje enogastronomskog proizvoda u turizmu [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2022 [cited 2024 December 31] Available at: https://urn.nsk.hr/urn:nbn:hr:191:558658

A. Butković, "Brendiranje enogastronomskog proizvoda u turizmu", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:191:558658

Metadata
TitleBrendiranje enogastronomskog proizvoda u turizmu
Title (english)Branding of enogastronomic product in tourism
AuthorAntonela Butković
MentorKrešimir Mikinac (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2022-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U radu se nastoji ukazati na povezanost enogastronomije i turizma, te na brendiranje kao čimbenika prepoznatljivosti enogastronomskog proizvoda na turističkom tržištu. Turisti se na svom turističkom putovanju kroz enogastronomske proizvode upoznaju s kulturom lokalnog stanovništva, autentičnost destinacije te stvaraju iskustveni enogastronomski doživljaj. Uz teorijske značajke brenda i upravljanja brendom, u radu je dan uvid u temeljne značajke enogastronomskog turizma te su istaknute definicije zastupljene u literaturi uz obilježja enogastronomskog turizma. Posebno su istaknute značajke gastronomskog i eno-turizma kao podvrste gastronomskog turizma. Turističke destinacije koriste elemente gastronomije i enologije u svojoj ponudi kao čimbenike izdvajanja u odnosu na druge destinacije. Izgradnjom brenda enogastronomskih proizvoda nastoje stvoriti dodanu vrijednost za ove turističke proizvode te postići prepoznatljivost na turističkom tržištu. Značaj brendiranja enogastronomskih proizvoda prikazan je kroz pozitivne primjere brenda enogastronomskih proizvoda u svijetu i u Republici Hrvatskoj. Prikazani su i rezultati istraživanja koji ukazuju na stavove ispitanika o brendiranju enogastronomskih proizvoda u turizmu.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:191:558658
Study programmeTitle: Business Administration in Tourism and Hospitality Management; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management, Entrepreneurship in Tourism and Hospitality; Tourism Management; Hospitality Management; International Tourism and Hospitality Management; Event and Leisure Management
Course: Tourism Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-08-29 12:44:40