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undergraduate thesis
E-marketing u turizmu
Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management, 2016. urn:nbn:hr:191:585667
Jelić, Branimir
University of Rijeka
Faculty of Tourism and Hospitality Management

Institutional repository: Repository of Faculty of Tourism and Hospitality Management

Cite this document

Jelić, B. (2016). E-marketing u turizmu (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:585667

Jelić, Branimir. "E-marketing u turizmu." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2016. https://urn.nsk.hr/urn:nbn:hr:191:585667

Jelić, Branimir. "E-marketing u turizmu." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2016. https://urn.nsk.hr/urn:nbn:hr:191:585667

Jelić, B. (2016). 'E-marketing u turizmu', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 25 November 2024, https://urn.nsk.hr/urn:nbn:hr:191:585667

Jelić B. E-marketing u turizmu [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2016 [cited 2024 November 25] Available at: https://urn.nsk.hr/urn:nbn:hr:191:585667

B. Jelić, "E-marketing u turizmu", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:191:585667

Metadata
TitleE-marketing u turizmu
Title (english)E-Marketing in Tourism
AuthorBranimir Jelić
MentorMislav Šimunić (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2016-07-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Marketing je utemeljen na utvrđivanju potreba i želja potrošača, prepoznavanju njihovih razlika, zadovoljavanju potreba te kontroli. Zbog promjenjivog i kompleksnog okruženja poslovanje u turizmu je sve teže ako se ne primjenjuje marketing i marketinške strategije koje predstavljaju stalan odnos između turističke organizacije i okoline. Isto tako gospodarski uvjeti se konstantno mijenjaju, kao i ponašanje potrošača i razvoj novih tehnologija koje uzrokuju nastanak novih turističkih tržišta. Turizam i turistička tržišta zahtijevaju sve veću upotrebu e-marketinga radi boljeg odnosa i promocije. Strategija E- marketinga je spoj strategije marketinga i mogućnosti koje pruža sama informacijska tehnologija za postizanje definiranih ciljeva. Zadaća marketinga je da stvori osnovu za održivi razvoj turizma, te za uz pomoć Interneta ostvari globalnu povezanost kako bi promicali turističku djelatnost i njezin razvoj u svim turističkim područjima.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:191:585667
Study programmeTitle: Business Economics in Tourism and Hospitalit; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management,, International Tourism and Hospitality Managemen, Event and Leisure Management
Course: Event and Leisure Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-11-04 18:02:36