Mošćenička Draga is a small municipality in the Primorje-Gorski Kotar County, and for a long time it was a little underdeveloped fishing village. Tourists began to recognize it as an important destination and a romantic place they began visiting when they came to Opatija. Considering the long tradition and cultural potentials of cultural potential, in addition to developing summer tourism, the municipality of Mošćenička Draga began to direct its development in the domain of cultural tourism. The municipality has cultural resources that represent a significant resource base for the development of cultural tourism in Mošćenička Draga. From the former hotel of the Armada family (today Meditera), to the Austro-Hungarian villas and the seat of the Čakavski Sabor, the development of these cultural attractions is a significant but unrecognized basis in the domain of cultural tourism promotion in the municipality. Strategic marketing of cultural activities refers to the future development of Mošćenička Draga as a destination. Cultural institutions are the bearers of all cultural activities in any destination, including in Mošćenička Draga, and they determine the degree of contribution to the development of cultural tourism. In this way, the marketing activities of cultural attractions are given an economic dimension, which is consciously chosen, like most products and services that are not offered for free. The main task of marketing the cultural tourism of Mošćenička Draga is to adapt its current situation to the possible development and intended goals of tourism development.