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undergraduate thesis
Analiza franšiznog poslovanja u Republici Hrvatskoj na primjeru McDonald'sa
Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management, 2023. urn:nbn:hr:191:903985
Rubil, Anto
University of Rijeka
Faculty of Tourism and Hospitality Management

Institutional repository: Repository of Faculty of Tourism and Hospitality Management

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Rubil, A. (2023). Analiza franšiznog poslovanja u Republici Hrvatskoj na primjeru McDonald'sa (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:903985

Rubil, Anto. "Analiza franšiznog poslovanja u Republici Hrvatskoj na primjeru McDonald'sa." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2023. https://urn.nsk.hr/urn:nbn:hr:191:903985

Rubil, Anto. "Analiza franšiznog poslovanja u Republici Hrvatskoj na primjeru McDonald'sa." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2023. https://urn.nsk.hr/urn:nbn:hr:191:903985

Rubil, A. (2023). 'Analiza franšiznog poslovanja u Republici Hrvatskoj na primjeru McDonald'sa', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 18 November 2024, https://urn.nsk.hr/urn:nbn:hr:191:903985

Rubil A. Analiza franšiznog poslovanja u Republici Hrvatskoj na primjeru McDonald'sa [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2023 [cited 2024 November 18] Available at: https://urn.nsk.hr/urn:nbn:hr:191:903985

A. Rubil, "Analiza franšiznog poslovanja u Republici Hrvatskoj na primjeru McDonald'sa", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:191:903985

Metadata
TitleAnaliza franšiznog poslovanja u Republici Hrvatskoj na primjeru McDonald'sa
Title (english)Analysis of franchise business in the Republic of Croatia on the example of McDonald's
AuthorAnto Rubil
MentorMaja Nikšić Radić (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2023-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Tema završnog rada je analiza franšiznog poslovanja u Republici Hrvatskoj na primjeru Mcdonald'sa. U sklopu teme je definiran osnovni pojam franšizinga te je prikazana važnost franšizinga u međunarodnom poslovanju. Franšiza predstavlja ugovor kojim jedno poduzeće koje je davatelj franšize drugom poduzeću koje je primatelj franšize daje pravo na tržište određenih vrsta proizvoda i/ili usluga, u zamjenu za izravnu ili neizravnu financijsku naknadu. Uvjeti ovog ugovora evidentirani su u ugovoru o franšizi. Franšiza primatelju franšize omogućuje brži rast i razvoj poslovanja uz manji iznos angažiranog kapitala. Za poduzetnike franšizing omogućuje korištenje znanja, iskustva i brenda franšizora, a za uspješna poduzeća dodatni potencijal rasta. Franšiza također znači da primatelj franšize dobiva sigurnost, definirane troškove, podršku i koordiniran sustav. Franšiza se očituje kao jedan od najzanimljivijih načina međunarodnog širenja poduzeća, kao adekvatan mehanizam za spajanje uniformnosti u lancu i prilagodbe lokalnom tržištu.
Abstract (english)
The topic of the final paper is the analysis of franchise business in the Republic of Croatia using the example of McDonald's. As part of the topic, the basic concept of franchising is defined and the importance of franchising in international business is shown. A franchise is a contract whereby one company that is a franchisor gives another company that is a franchisee the right to market certain types of products and/or services, in exchange for direct or indirect financial compensation. The terms of this agreement are recorded in the franchise agreement. A franchise allows the franchisee to grow and develop their business faster with a smaller amount of capital invested. For entrepreneurs, franchising enables the use of the franchisor's knowledge, experience and brand, and for successful companies additional growth potential. Franchising also means that the franchisee gets security, defined costs, support and a coordinated system. Franchising is one of the most interesting ways of international expansion of a company, as an adequate mechanism for combining uniformity in the chain and adaptation to the local market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:903985
Study programmeTitle: Management of Sustainable Development
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/ baccalaurea) ekonomije (sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/ baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-09-11 10:44:39