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undergraduate thesis
Elementi marketinškog miksa hotela Park u Čakovcu
Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management, 2016. urn:nbn:hr:191:589083
Matulin, Mišel
University of Rijeka
Faculty of Tourism and Hospitality Management

Institutional repository: Repository of Faculty of Tourism and Hospitality Management

Cite this document

Matulin, M. (2016). Elementi marketinškog miksa hotela Park u Čakovcu (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:589083

Matulin, Mišel. "Elementi marketinškog miksa hotela Park u Čakovcu." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2016. https://urn.nsk.hr/urn:nbn:hr:191:589083

Matulin, Mišel. "Elementi marketinškog miksa hotela Park u Čakovcu." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2016. https://urn.nsk.hr/urn:nbn:hr:191:589083

Matulin, M. (2016). 'Elementi marketinškog miksa hotela Park u Čakovcu', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 24 November 2024, https://urn.nsk.hr/urn:nbn:hr:191:589083

Matulin M. Elementi marketinškog miksa hotela Park u Čakovcu [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2016 [cited 2024 November 24] Available at: https://urn.nsk.hr/urn:nbn:hr:191:589083

M. Matulin, "Elementi marketinškog miksa hotela Park u Čakovcu", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:191:589083

Metadata
TitleElementi marketinškog miksa hotela Park u Čakovcu
Title (english)Elements of the Marketing Mix in the Hotel Park in Čakovec
AuthorMišel Matulin
MentorLidija Bagarić (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2016-09-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Aktivnosti marketinga hotela, kroz marketinški miks objedinjavaju politiku hotelskog proizvoda i politiku cijene istog proizvoda, kanale prodaje te komunikaciju s tržištem te istraživanja tržišta, a čija je osnova i cilj maksimalno zadovoljavanje svih potreba i želja gostiju. Ovim radom se ukazuje na glavne značajke hotelijerstva, značajke marketinga u hotelijerstvu, marketinški miks u hotelijerstvu i njegova primjena na primjeru hotela Park, Čakovec. U radu su obrađeni teorijski dijelovi o hotelijerstvu u Hrvatskoj, primjena marketinga u hotelijerstvu, opće značajke grada Čakovca i Međimurske županije te teorijski dio o marketinškom miksu i zatim njegova primjena na primjeru hotela Park. U primjeru primjene marketinškog miksa su uključeni svi podaci do kojih se došlo putem istraživanja, te su dati prijedlozi poboljšanja svih dijelova marketinškog miksa hotela Park. Naglasak rada je više baziran na marketinški miks te sve njegove bitne dijelove kao što su hotelski proizvod, cijena hotelskog proizvoda, distribucija i promocija, ljudi, procesi te fizičko okruženje hotelske djelatnosti u praksi.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:191:589083
Study programmeTitle: Business Economics in Tourism and Hospitalit; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management,, International Tourism and Hospitality Managemen, Event and Leisure Management
Course: Hospitality Management,
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-11-07 18:40:42