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undergraduate thesis
Marketinška strategija Hilton hotela
Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management, 2023. urn:nbn:hr:191:836601
Peraić, Lorena
University of Rijeka
Faculty of Tourism and Hospitality Management

Institutional repository: Repository of Faculty of Tourism and Hospitality Management

Cite this document

Peraić, L. (2023). Marketinška strategija Hilton hotela (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:836601

Peraić, Lorena. "Marketinška strategija Hilton hotela." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2023. https://urn.nsk.hr/urn:nbn:hr:191:836601

Peraić, Lorena. "Marketinška strategija Hilton hotela." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2023. https://urn.nsk.hr/urn:nbn:hr:191:836601

Peraić, L. (2023). 'Marketinška strategija Hilton hotela', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 27 June 2024, https://urn.nsk.hr/urn:nbn:hr:191:836601

Peraić L. Marketinška strategija Hilton hotela [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2023 [cited 2024 June 27] Available at: https://urn.nsk.hr/urn:nbn:hr:191:836601

L. Peraić, "Marketinška strategija Hilton hotela", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:191:836601

Metadata
TitleMarketinška strategija Hilton hotela
Title (english)Marketing strategy of Hilton hotels
AuthorLorena Peraić
MentorLidija Bagarić (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2023-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Strategije marketinga predstavljaju planirane pristupe i smjernice koje organizacije koriste kako bi postigle svoje marketinške ciljeve. Strategije obuhvaćaju odabir specifičnih metoda i taktika za promociju, distribuciju i prodaju proizvoda ili usluga, s ciljem stvaranja konkurentske prednosti i zadovoljavanja potreba ciljne skupine potrošača. Različite vrste strategija marketinga uključuju strategije rasta, diferencijacije proizvoda, segmentacije tržišta, pozicioniranja, promocije, cijena i drugih aspekata marketinškog planiranja. Hilton hoteli predstavljaju međunarodni lanac luksuznih hotela i odmarališta. Osnovan je 1919. godine od strane Conrada Hiltona. Lanac je poznat po visokom standardu usluge, udobnosti i luksuznom iskustvu koje pruža svojim gostima. Hilton hoteli imaju prisutnost širom svijeta i nude raznovrsne usluge, uključujući hotelski smještaj, restorane, konferencijske prostore i druge sadržaje. Marketinška strategija Hilton hotela označava planirani pristup i taktike koje Hilton hoteli primjenjuju kako bi ostvarili svoje marketinške ciljeve. Strategija obuhvaća odabir marketinških aktivnosti i metoda koje će omogućiti Hilton hotelima da privuku ciljnu publiku, povećaju prepoznatljivost brenda, poboljšaju popunjenost hotela i održe konkurentske prednosti na tržištu. Strategija uključuje čimbenike kao što su promocija, segmentacija tržišta, pozicioniranje, inovacije u uslugama te usmjerenost prema određenim ciljnim skupinama kako bi se postigla uspješna prisutnost na tržištu hotela i hotelske industrije
Abstract (english)
Marketing strategies represent the planned approaches and guidelines that organizations use to achieve their marketing goals. Strategies include the selection of specific methods and tactics for the promotion, distribution and sale of products or services, with the aim of creating a competitive advantage and meeting the needs of the target group of consumers. Different types of marketing strategies include growth strategies, product differentiation, market segmentation, positioning, promotion, pricing, and other aspects of marketing planning. Hilton hotels represent an international chain of luxury hotels and resorts. It was founded in 1919 by Conrad Hilton. The chain is known for the high standard of service, comfort and luxury experience it provides to its guests. Hilton hotels have a worldwide presence and offer a variety of services, including hotel accommodation, restaurants, conference facilities and other facilities. A Hilton hotel marketing strategy refers to the planned approach and tactics that Hilton hotels use to achieve their marketing goals. The strategy includes the selection of marketing activities and methods that will enable Hilton hotels to attract the target audience, increase brand recognition, improve hotel occupancy and maintain competitive advantages in the market. The strategy includes factors such as promotion, market segmentation, positioning, service innovation and targeting specific target groups in order to achieve a successful presence in the hotel market and the hotel industry.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:836601
Study programmeTitle: Business Administration in Tourism and Hospitality Management; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management, Entrepreneurship in Tourism and Hospitality; Tourism Management; Hospitality Management; International Tourism and Hospitality Management; Event and Leisure Management
Course: Tourism Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution 4.0 International (CC BY 4.0) icon
Created on2023-09-12 20:31:08