In the modern age, the hotel industry is continuously changing and developing, facing various challenges and changes in the market. The focus of this work is a detailed analysis of standards and quality in the hotel industry, and their impact on business performance. At the very beginning, the reader is introduced to the key standards that govern the industry, presenting topics from international standards to specific standards of service, safety and hygiene. The next chapter emphasizes the role and importance of quality, exploring ways of measuring service quality and its integration into marketing strategies within the hotel industry. Furthermore, the paper examines theoretical factors that contribute to business success, analyzing elements such as competitive advantage through service quality and the importance of human resource development in the context of the hotel industry. In the fourth part, an insight into quality management methods and techniques for its improvement is provided, with special emphasis on the integration of quality management into organizational culture. The final chapter is devoted to the analysis of the impact of standards and quality on business success, where a methodical approach is taken to the analysis, collection and interpretation of data, with the demonstration of examples of good practice in the industry. Through all these segments, the paper successfully answers the key research questions, providing an in-depth insight into the complex dynamics and practices in the hotel sector. This work, therefore, serves as a thorough resource for those who want to understand and navigate through the complex world of standards and quality in the hotel industry, providing a structured and detailed insight into their role and significance in achieving business success.