Innovation in marketing communication strategy is crucial for the long-term success of companies in the global market, and one of the most prominent companies that has successfully implemented innovative approaches in its strategy is Coca-Cola. Since its inception in 1886, the world-renowned brand has continuously invested efforts to maintain its recognizability and remain a leader in the beverage market. Over the more than 100 years since the creation of this famous brand, both the market and consumers have changed. Monitoring the market and customer needs is extremely important to ensure marketing responses to all demands, ultimately leading to the company's success. Successful business operations are the goal of every entrepreneur, regardless of whether they are small, medium, or large. This paper explores Coca-Cola's innovative communication strategies through a business case analysis. Coca-Cola is recognized for its creative marketing campaigns that connect emotionally with consumers and strengthen brand awareness. By utilizing various communication channels, including traditional media, digital platforms, and social networks, Coca-Cola manages to reach a wide range of consumers worldwide. Through continuous product innovation, marketing campaigns, and technological solutions, Coca-Cola maintains its leading position in the soft drinks market. This paper analyzes the key elements of innovation in Coca-Cola's marketing communication strategy and examines their impact on the company's operations and branding.