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undergraduate thesis
Primjena psihološkog utjecaja boja u hotelskom marketingu
Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management, 2024. urn:nbn:hr:191:423129
Fiamengo, Petra
University of Rijeka
Faculty of Tourism and Hospitality Management

Institutional repository: Repository of Faculty of Tourism and Hospitality Management

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Fiamengo, P. (2024). Primjena psihološkog utjecaja boja u hotelskom marketingu (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:423129

Fiamengo, Petra. "Primjena psihološkog utjecaja boja u hotelskom marketingu." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2024. https://urn.nsk.hr/urn:nbn:hr:191:423129

Fiamengo, Petra. "Primjena psihološkog utjecaja boja u hotelskom marketingu." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2024. https://urn.nsk.hr/urn:nbn:hr:191:423129

Fiamengo, P. (2024). 'Primjena psihološkog utjecaja boja u hotelskom marketingu', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 30 December 2024, https://urn.nsk.hr/urn:nbn:hr:191:423129

Fiamengo P. Primjena psihološkog utjecaja boja u hotelskom marketingu [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2024 [cited 2024 December 30] Available at: https://urn.nsk.hr/urn:nbn:hr:191:423129

P. Fiamengo, "Primjena psihološkog utjecaja boja u hotelskom marketingu", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:191:423129

Metadata
TitlePrimjena psihološkog utjecaja boja u hotelskom marketingu
Title (english)Implementation of the color psychology influence in the hotel marketing
AuthorPetra Fiamengo
MentorLorena Bašan (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2024-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Boje u promociji su neizostavan dio marketinga koji uvelike pomaže u kreiranju proizvoda i usluga. Znanstveno je dokazano da boje emocionalno utječu na pojedince i skupine te na njihova emotivna stanja. Bit uspješnog marketinga je u poticanju pozitivnih emocija kroz uključivanje osjetilnog marketinga čiji je zadatak da putem svih ljudskih osjetila (okus, opip, vid, sluh i njuh) aktivira receptore koji stvaraju ugodu u tijelu, čime privlače pažnju na određeni proizvod ili uslugu te time direktno utječu na njihovu kupnju. Kroz istraživanje u ovom radu fokus je na osjetilu vida, odnosno boja kao glavnog elementa komunikacije koja se odvija između hotela i gosta. Svrha rada je istražiti kako se u hotelskom proizvodu koriste boje, od njihove primjene u promociji do korištenja boja u interijeru i eksterijeru hotela. Istraživanje je provedeno na hotelu Canopy by Hilton u Zagrebu koji je usprkos primjeni mnoštva boja uspio postići izuzetan sklad i luksuz interijera koji stvara osjećaj ugode, dobrodošlice i zaigranosti prostora.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:191:423129
Study programmeTitle: Business Economics in Tourism and Hospitality; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management, Tourism Management; Hospitality Management; International Tourism and Hospitality Management; Event and Leisure Management, Menadžment u hotelijerstvu; Hospitality Management
Course: Tourism Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution 4.0 International (CC BY 4.0) icon
Created on2024-09-11 14:19:16