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master's thesis
Analiza kvalitete web-stranica hotela s 5 zvjezdica na području Kvarnera
Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management, 2024. urn:nbn:hr:191:398472
Mohorovičić, Iva
University of Rijeka
Faculty of Tourism and Hospitality Management

Institutional repository: Repository of Faculty of Tourism and Hospitality Management

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Mohorovičić, I. (2024). Analiza kvalitete web-stranica hotela s 5 zvjezdica na području Kvarnera (Master's thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:398472

Mohorovičić, Iva. "Analiza kvalitete web-stranica hotela s 5 zvjezdica na području Kvarnera." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2024. https://urn.nsk.hr/urn:nbn:hr:191:398472

Mohorovičić, Iva. "Analiza kvalitete web-stranica hotela s 5 zvjezdica na području Kvarnera." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2024. https://urn.nsk.hr/urn:nbn:hr:191:398472

Mohorovičić, I. (2024). 'Analiza kvalitete web-stranica hotela s 5 zvjezdica na području Kvarnera', Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 25 November 2024, https://urn.nsk.hr/urn:nbn:hr:191:398472

Mohorovičić I. Analiza kvalitete web-stranica hotela s 5 zvjezdica na području Kvarnera [Master's thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2024 [cited 2024 November 25] Available at: https://urn.nsk.hr/urn:nbn:hr:191:398472

I. Mohorovičić, "Analiza kvalitete web-stranica hotela s 5 zvjezdica na području Kvarnera", Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:191:398472

Metadata
TitleAnaliza kvalitete web-stranica hotela s 5 zvjezdica na području Kvarnera
Title (english)Analysis of the Web Sites Quality of Five Star Hotels in the Kvarner Area
AuthorIva Mohorovičić
MentorMislav Šimunić (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2024-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Ovaj diplomski rad analizira kvalitetu web stranica hotela s 5 zvjezdica na području Kvarnera, s ciljem ocjenjivanja njihovih funkcionalnosti, korisničkog iskustva, dizajna i sadržaja. Rad približava turističko tržište Kvarnera, značaj hotela s pet zvjezdica u turističkoj ponudi kao i značaj web stranica u turističkoj industriji. Kroz rad spominju se neki od ključnih elemenata kvalitete web stranica te se pomoću tih elemenata analiziraju web stranice odabranih četiri hotela na području Kvarnera putem alata Similarweb. Metodologija istraživanja uključuje kvalitativnu analizu pomoću evaluacijskog okvira koji obuhvaća kriterije poput brzine učitavanja stranica, dizajna, dostupnosti informacija, vizualne privlačnosti te prisutnosti i aktivnosti na društvenim mrežama. Rad predstavlja nekoliko Kvarnerskih hotela i opisuje njihove web stranice. Preporuke uključuju unapređenje SEO strategija, implementaciju modernih dizajnerskih trendova i poboljšanje sadržaja kako bi se poboljšalo korisničko iskustvo i konkurentnost na tržištu. Ovaj rad pruža vrijedne uvide hotelijerima i web dizajnerima za unapređenje kvalitete web stranica, što može rezultirati većom zadovoljstvu gostiju i boljim poslovnim rezultatima.
Abstract (english)
This master's thesis analyzes the quality of the websites of 5-star hotels in the Kvarner region, with the aim of evaluating their functionality, user experience, design and content. The work approaches the tourist market of Kvarner, the importance of five-star hotels in the tourist offer, as well as the importance of websites in the tourism industry. The paper mentions some of the key elements of web page quality, and uses these elements to analyze the web pages of selected four hotels in the Kvarner region using the Similarweb tool. The research methodology includes a qualitative analysis using an evaluation framework that includes criteria such as page loading speed, design, information availability, visual appeal, presence and activity on social networks. The paper presents several Kvarner hotels and describes their websites. Recommendations include improving SEO strategies, implementing modern design trends, and improving content to improve user experience and market competitiveness. This work provides valuable insights for hoteliers and web designers to improve the quality of websites, which can result in higher guest satisfaction and better business results.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:398472
Study programmeTitle: Marketing in tourism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution 4.0 International (CC BY 4.0) icon
Created on2024-09-14 10:02:59