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undergraduate thesis
Teorije ponašanja potrošača
Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management, 2016. urn:nbn:hr:191:277264
Radovečki, Maja
University of Rijeka
Faculty of Tourism and Hospitality Management

Institutional repository: Repository of Faculty of Tourism and Hospitality Management

Cite this document

Radovečki, M. (2016). Teorije ponašanja potrošača (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:277264

Radovečki, Maja. "Teorije ponašanja potrošača." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2016. https://urn.nsk.hr/urn:nbn:hr:191:277264

Radovečki, Maja. "Teorije ponašanja potrošača." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2016. https://urn.nsk.hr/urn:nbn:hr:191:277264

Radovečki, M. (2016). 'Teorije ponašanja potrošača', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 18 November 2024, https://urn.nsk.hr/urn:nbn:hr:191:277264

Radovečki M. Teorije ponašanja potrošača [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2016 [cited 2024 November 18] Available at: https://urn.nsk.hr/urn:nbn:hr:191:277264

M. Radovečki, "Teorije ponašanja potrošača", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:191:277264

Metadata
TitleTeorije ponašanja potrošača
Title (english)Theories of Consumer Behaviour
AuthorMaja Radovečki
MentorJože Perić (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2016-07-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ponašanje potrošača i njihova sklonost potrošnji je veoma kompleksan i složen proces. Potrošači se međusobno jako razlikuju u svojim zahtjevima, potrebama, željama stoga prema tome ovisi njihovo ponašanje u kupnji. Ta činjenica je u današnje vrijeme posebno izražena i naglašena s obzirom na to da je potrošač 21. stoljeća veoma zahtjevan potrošač. Iz tog razloga potrošači su u današnje vrijeme zauzeli centralno mjesto na razvijenom tržištu. Teorije ponašanja potrošača nas detaljno upoznaju sa ponašanjem potrošača na određenom tržištu. Da bi objasnili i shvatili ponašanje potrošača isto tako potrebno je proučiti i ostale aspekte današnjeg društva i okruženja u kojem potrošač živi. Potrošačevo ponašanje je dinamično te se ono konstantno mijenja i razvija.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:191:277264
Study programmeTitle: Business Economics in Tourism and Hospitalit; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management,, International Tourism and Hospitality Managemen, Event and Leisure Management
Course: Tourism Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-11-15 14:23:51