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graduate thesis
Etika oglašavanja na društvenim mrežama
Požega: Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Požega, 2023. urn:nbn:hr:277:132353
Šanje, Luka
Josip Juraj Strossmayer University of Osijek
Faculty of Tourism and Rural Development in Pozega

Institutional repository: FTRR Repository

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Šanje, L. (2023). Etika oglašavanja na društvenim mrežama (Graduate thesis). Požega: Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:277:132353

Šanje, Luka. "Etika oglašavanja na društvenim mrežama." Graduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, 2023. https://urn.nsk.hr/urn:nbn:hr:277:132353

Šanje, Luka. "Etika oglašavanja na društvenim mrežama." Graduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, 2023. https://urn.nsk.hr/urn:nbn:hr:277:132353

Šanje, L. (2023). 'Etika oglašavanja na društvenim mrežama', Graduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, accessed 06 August 2024, https://urn.nsk.hr/urn:nbn:hr:277:132353

Šanje L. Etika oglašavanja na društvenim mrežama [Graduate thesis]. Požega: Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega; 2023 [cited 2024 August 06] Available at: https://urn.nsk.hr/urn:nbn:hr:277:132353

L. Šanje, "Etika oglašavanja na društvenim mrežama", Graduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Tourism and Rural Development in Pozega, Požega, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:277:132353

Metadata
TitleEtika oglašavanja na društvenim mrežama
Title (english)Ethics of Advertising on Social Networks
AuthorLuka Šanje
MentorBarbara Pisker (mentor)
Committee memberMirjana Radman - Funarić (predsjednik povjerenstva)
Committee memberBarbara Pisker (član povjerenstva)
Committee memberKatarina Potnik Galić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Tourism and Rural Development in Pozega
Požega
Defense date and country2023-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U radu se objašnjavaju pojmovi etike te poslovne etike koje su odlučujući faktor djelotvornosti poslovanja. Etika se zasniva na moralu, pravednosti, ljubavi i slobodi. Stoga je primarni cilj napraviti poduzeće koje će sačinjavati sve prethodno nabrojano. Društvene mreže bilježe nagli i brzi razvoj te se u sve većoj mjeri koriste u svrhu oglašavanja. No, prilikom oglašavanja na društvenim mrežama neophodno je primjenjivati etička načela u samoj primjeni. Etička pravila primjenjuju se i na Internetskoj mreži, ali sve je više primjera kada se etička pravila i načela krše. Na osnovi sakupljene literature izvršeno je ispitivanje kojim se nastoji objasniti jesu li korisnici društvenih mreža upoznati sa svojim regulativama na privatnost te jesu li spremni žrtvovati svoju privatnost zbog ustanovljenih prikladnosti koje im pružaju oglašivači putem društvenih mreža.
Abstract (english)
The paper explains the concepts of ethics and business ethics, which are a decisive factor in the effectiveness of business. Ethics is based on morality, justice, love and freedom. Therefore, the primary goal is to create a company that will include all of the above. Social networks are experiencing rapid and rapid development and are increasingly being used for advertising purposes. However, when advertising on social networks, it is necessary to apply ethical principles in the application itself. Ethical rules are also applied on the Internet, but there are more and more examples when ethical rules and principles are violated. On the basis of the collected literature, a survey was carried out, which tries to explain whether users of social networks are familiar with their privacy regulations and whether they are ready to sacrifice their privacy due to the established conveniences provided by advertisers through social networks.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:277:132353
Study programmeTitle: Specialist Graduate Professional Study - Commerce
Study programme type: professional
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-10-09 12:46:23