prikaz prve stranice dokumenta Istraživanje i razvoj korisničkog iskustva na primjeru branda "Aromabella"
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undergraduate thesis
Istraživanje i razvoj korisničkog iskustva na primjeru branda "Aromabella"
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2022. urn:nbn:hr:216:662592
Brajdić, Kristina
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Brajdić, K. (2022). Istraživanje i razvoj korisničkog iskustva na primjeru branda "Aromabella" (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:662592

Brajdić, Kristina. "Istraživanje i razvoj korisničkog iskustva na primjeru branda "Aromabella"." Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, 2022. https://urn.nsk.hr/urn:nbn:hr:216:662592

Brajdić, Kristina. "Istraživanje i razvoj korisničkog iskustva na primjeru branda "Aromabella"." Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, 2022. https://urn.nsk.hr/urn:nbn:hr:216:662592

Brajdić, K. (2022). 'Istraživanje i razvoj korisničkog iskustva na primjeru branda "Aromabella"', Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, accessed 30 June 2024, https://urn.nsk.hr/urn:nbn:hr:216:662592

Brajdić K. Istraživanje i razvoj korisničkog iskustva na primjeru branda "Aromabella" [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2022 [cited 2024 June 30] Available at: https://urn.nsk.hr/urn:nbn:hr:216:662592

K. Brajdić, "Istraživanje i razvoj korisničkog iskustva na primjeru branda "Aromabella"", Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:216:662592

Metadata
TitleIstraživanje i razvoj korisničkog iskustva na primjeru branda "Aromabella"
AuthorKristina Brajdić
MentorDaria Mustić (mentor)
Committee memberKrešimir Dragčević (član povjerenstva)
Committee memberDaria Mustić (član povjerenstva)
Committee memberDorotea Kovačević (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2022-7-22, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Tema ovog završnog rada obuhvaća istraživanje područje user experience (UX) i user interface (UI) dizajna koje je jedno od najbrže rastućih profesija današnjice.Ovaj rad prikazuje njegovu primjena na stvarnom primjeru brenda Aromabella koji jedan od brendova male zagrebačke firme. Pretpostavka istraživanja je bila da se kupci teže snalaze na web stranici spomenutog brenda koja, zbog stare izrade, nije prilagođena trenutnim standardima struke i zahtjevima korisnika. Analizirala se konkurencija i napravila se usporedba sa trenutnim stanjem Aromabella web stranice.Izradio se prototip novog dizajna web stranice na osnovi analiziranih web stranica i trenda koji oni prate. Od provedenog redizajna i analize konkurencije očekivalo se da stvore dodatan uvid u pravila, trendove, očekivanja korisnika i potencijalne poteškoće s kojima se susreću.Cilj ovog rada je bolje razumjeti iskustva korisnika te njihovo “putovanje” do uspješne kupovine, sa krajnjim ciljem boljeg pozicioniranja brenda na tržištu i približavanje krajnjim korisnicima.
Abstract (english)
The topic of this final paper covers research in the field of user experience (UX) and user interface (UI) design, which is one of the fastest growing professions today. This paper presents its application on a real example of the Aromabella brand, which is one of the brands of a small Zagreb company. The premise of the research was that customers find it harder to navigate the website of the said brand, which, due to the old design, is not adapted to current professional standards and user requirements. The competition was analyzed and a comparison was made with the current state of the Aromabella website. A prototype of a new website design was made based on the analyzed websites and the trend they follow. The redesign and analysis of the competition was expected to provide additional insight into the rules, trends, user expectations and potential difficulties they face. The aim of this paper is to better understand the experiences of users and their "journey" to successful shopping, with the ultimate goal of better positioning the brand in the market and getting closer to end users.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:662592
Study programmeTitle: Printing technology, course Technical - technological
Course: Graphic technology
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
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Created on2024-04-16 14:44:29