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prikaz prve stranice dokumenta Simbolika maske: uloga grafičkog dizajna u suvremenom društvu
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undergraduate thesis
Simbolika maske: uloga grafičkog dizajna u suvremenom društvu
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2009. urn:nbn:hr:216:171701
Udženija, Mario
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Udženija, M. (2009). Simbolika maske: uloga grafičkog dizajna u suvremenom društvu (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:171701

Udženija, Mario. "Simbolika maske: uloga grafičkog dizajna u suvremenom društvu." Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, 2009. https://urn.nsk.hr/urn:nbn:hr:216:171701

Udženija, Mario. "Simbolika maske: uloga grafičkog dizajna u suvremenom društvu." Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, 2009. https://urn.nsk.hr/urn:nbn:hr:216:171701

Udženija, M. (2009). 'Simbolika maske: uloga grafičkog dizajna u suvremenom društvu', Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, accessed 18 July 2024, https://urn.nsk.hr/urn:nbn:hr:216:171701

Udženija M. Simbolika maske: uloga grafičkog dizajna u suvremenom društvu [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2009 [cited 2024 July 18] Available at: https://urn.nsk.hr/urn:nbn:hr:216:171701

M. Udženija, "Simbolika maske: uloga grafičkog dizajna u suvremenom društvu", Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2009. Available at: https://urn.nsk.hr/urn:nbn:hr:216:171701

Metadata
TitleSimbolika maske: uloga grafičkog dizajna u suvremenom društvu
AuthorMario Udženija
MentorJesenka Pibernik (mentor)
Committee memberJesenka Pibernik (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2009-00-00, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Sva ljudska društva se temelje na razmjeni informacija. Grafički dizajner djeluje u polju vizualnih komunikacija u suvremenim uvjetima gdje tržište upravlja svim aspektima življenja. Rad grafičkog dizajna se nalazi unutar moralnih i etičkih vrijednosti krojene po mjeri robe, a ne čovjeka. Brand kao moderan totem predstavlja skup svih metafizičkih vrijednosti društva koje određena tvrtka preuzima pod svoje okrilje. Podložnost čovjeka brandu može se usporediti sa totemističkim štovanjem, brand sa totemom, a grafički dizajn kao djelatnost koja maskira pravu namjeru tvrtke, novčanu dobit. Pokušavajući iznijeti čvrste činjenice na kojima počivaju naši životi postavili smo temelje za slobodno razmišljanje gdje je u sve u grafičkom dizajnu prisutna maska kao krinka, a gdje je ona uloga šamana, kreatora.
Abstract (english)
All human activities are based on the exchange of informations. Graphic designer is active in a field of visual communications in contemporary conditions where all aspects of living are controlled by market. Graphic designer's work is situated between moral and ethical values influenced by marketing, and not a humanistic values. Brand, as a modern totem represents all the metaphysical values which certain company takes under its control. Inferiority of humans to brand can be compared with totemic honourig, brand we compare with totem, and graphic design is then the creator of the mask of some companys real intentions, the profit. Defining those facts, we established foundations for more thinking over the subject, when design acts with a thief mask, and when he has a mask of the shaman, the creator.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:171701
Study programmeTitle: Printing technology, course Technical - technological
Course: Graphic technology
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2024-04-16 21:17:33